A Growing Market for Wide Format Printing at PostNet North Port | LexJet Blog
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A Growing Market for Wide Format Printing at PostNet North Port

PostNet North Port Showroom
PostNet North Port’s show room features numerous samples of the store’s wide-format inkjet capabilities with a Canon printer and LexJet inkjet media.

 

The PostNet store in North Port, Fla., like other PostNet locations across the world, provides a full slate of printing-related services. Over the past three years or so, the North Port location has seen its wide-format printing operation grow substantially each year.

North Port PostNet owner Joyce Klingle estimates that wide-format printing now accounts for about 30 percent of the store’s sales, which is quite a jump over three years given the plethora of products and services the store offers its clients.

PostNet North Port Storefront
PostNet North Port’s storefront features LexJet Aqueous Perforated Vinyl used to promote the store’s printing services.

A big break came when a local Perkins Restaurant manager noticed samples of perforated window graphics at North Port PostNet. The manager asked for pricing and a sample to send to Perkins’ headquarters, which led to a contract to ship window graphics all over the U.S.

“Our customer specialist at LexJet, David Iannotti, first told us about what we could do with perforated window film. Any time we have a question about anything all we have to do is call David; he’s our go-to guy for information about wide-format printing,” says Klingle. “We printed more than 1,500 window perf graphics for this project and laminated them since we knew they would be displayed outdoors.”

Backlit Prints by PostNet North Port
This sample at PostNet North Port is printed on LexJet 8 Mil Absolute Backlit.

The project came off without a hitch and helped contribute to the positive word of mouth so crucial to this PostNet location since it’s not located on busy Highway 41, which bisects North Port.

“We’ve been at this location for three years. We were located across the street from here for about two years before we moved into this location,” explains Klingle. “We rely a lot on word of mouth and people coming in to see what we can do.”

And they can do just about anything with their Canon iPF8000S, though the bulk of their wide-format printing is for canvas gallery wraps printed on LexJet Sunset Select Matte Canvas and coated with Sunset Satin Coating, banners typically printed on LexJet TOUGHcoat ThriftyBanner and window graphics on LexJet Aqueous Perforated Vinyl.

“Every year our wide-format printing increases by about 50 percent,” adds Klingle.

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Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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