LexJet and Tara Materials Inc. have entered into a partnership whereby LexJet is now the exclusive distributor of Tara Materials’ Fredrix Print Canvas line. The partnership allows Tara Materials to concentrate on its U.S.-based manufacturing and better serve Fredrix Print Canvas customers with LexJet’s enhanced customer service and nationwide distribution.
“The basis of our relationship is our expertise in manufacturing joining LexJet’s expertise in sales, customer service and distribution,” says Mike Ecker, general manager, Tara Materials Inc. “It’s really a perfect fit. We can focus on our core abilities, allowing us to make product improvements, while LexJet’s customer focus and ability to deliver product in one day will be a huge benefit to our customers. You put those together and you’ve got one dynamic partnership.”
The exclusive distribution agreement is effective April 3, 2013, when all Fredrix Print Canvas will be stocked throughout LexJet’s nationwide distribution center network. The agreement covers customers in the U.S. and Canada, who will now work with LexJet directly for all their canvas and canvas finishing needs.
Moreover, the two companies will begin jointly developing new inkjet canvas products – compatible with aqueous, solvent, low-solvent, UV-curable and latex inks – to address every potential application and market need for their customers, from fine art reproduction to interior décor.
“For almost 150 years Fredrix has been the standard in the art market. It is an honor for us to partner with a company and product that has such a unique, rich history and a reputation for quality and workmanship in its canvas,” says Alex Ried, LexJet product manager.
Fredrix Canvas was founded in 1868, and was the first true cotton-based artist’s canvas to be produced in the U.S., rather than imported from Europe. Acquired by Tara Materials in the 1960s, the company has been a leading innovator, bringing inkjet-printable canvas to the market in the early ’90s and continuing to improve its product line in step with the latest ink and printer technological advances.
Founded in 1994, LexJet has also been a leading innovator in the digital imaging market, developing and bringing the first reverse-print inkjet-printable polycarbonate to market, LexJet Clear. Since that time, LexJet has developed a wide-ranging portfolio of digital imaging products for its customers, and carries top brands that address each aspect of the digital workflow.
LexJet will provide all Fredrix Print Canvas customers with free and unlimited product and technical support, a 30-day money-back guarantee, a personal customer specialist dedicated to each customer’s needs, one-day, flat-rate shipping to most of the U.S., and more. For more information, go to www.lexjet.com/fredrix, or contact a LexJet customer specialist at 800-453-9538.