A longtime proponent of the Sunset canvas line, particularly Sunset Select Matte Canvas, Johnson was looking for a canvas that would split the difference between consistent quality and economy for his “mass market” work.
When it comes to custom canvas projects, Johnson generally sticks with the more high-end Sunset Select Matte Canvas, but he also prints what he calls a “promotional” product: consumers find Johnson through an online promotional site and send Johnson a photo they want on canvas. It’s quick and easy for Johnson to produce and provides a consistent cash flow, he says.
The Sunset Production Matte Canvas helps boost margins a bit and those on the receiving end are quite happy with what they’re getting.
“We got our first roll of the canvas recently and printed 10 to 12 pieces from it right off the bat. Within a couple of days, clients who received their canvases left really positive comments on Facebook or directly through email,” says Johnson. “My first impression of the canvas was that it lets light through, but once you coat it, paper the back and hang it on the wall it doesn’t matter. No one hangs it with light purposely showing from the back. Ultimately, I was impressed: the color comes off just right and it works perfectly with Sunset Satin Coating. And, because it’s not as thick, it’s easier to stretch and make the corners look really nice.”
When Johnson fulfills the order he includes a coupon that sends these customers to his website for more.
“We hope we get them back and that they’ll want more canvas or other types of prints. We can provide a fairly consistent cash flow with these promotional offers. The cost savings with the Sunset Production Matte Canvas is fantastic and is very helpful for us with these promotional products,” says Johnson.