When it comes to display graphics, everybody wants something “different” to help set them apart. That’s exactly what a number of customers were requesting from Productive Displays, Addison, Ill., for their trade show banners.
Some had seen dye-sublimation fabrics at trade shows and liked the look of it. So they wondered if Productive Displays could produce something similar.
“We had a different type of poly fabric in the past that was no longer available. Then we went tried another six or seven materials and none of them were really good solutions for us: they weren’t vibrant enough and the saturation was too high,” explains Bruce Ulrich, president of Productive Displays. “When we traded our aqueous printer for a Canon iPF8300S we talked to Bryce Montisano at LexJet and found the right inkjet fabric.”
The fabric is LexJet Poly Select Heavy, and Ulrich says it’s met their imaging needs and the needs of their customers for nice fabric banner displays.
“The LexJet fabric provides us the ability to present customers with a fabric alternative without the need for a dye-sublimation process. We’re able to utilize the capacity of our existing printers and it’s also a less costly process for the customer,” explains Ulrich. “We presented it to those customers, and we have about half a dozen customers who use that material regularly. The ones who are using it have totally bought into it. The LexJet fabric is a very nice solution, and it’s difficult to tell the difference between dye-sub and this material.”