Making a Splash with the Promotional Power of Large Format Prints | LexJet Blog
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Making a Splash with the Promotional Power of Large Format Prints

Printing storefront promotional banners

It’s almost that time of year along North Carolina’s Outer Banks. Summer vacationers will soon flock to the area for R&R. Along the way it’s likely they’ll be stopped in summertime traffic right in front of Ascension Photography.

Ascension Photography’s proprietor and award-winning PPA photographer, Gordon Kreplin, recently placed traffic-stopping banners to give beachgoers food for thought as they make their way (slowly) to their destinations.

Promotional large format bannersAs a big believer in the power of print, and printing his own work, Kreplin had limited options for showcasing his work outside his studio and toward the road. After consulting with his LexJet customer specialist, Michael Clementi, Kreplin decided on two banners – one with a single horizontal image and another with two basically square images – placed together on the railing outside the second-floor studio.

Each banner is about 50 inches long by 40 inches high and printed on LexJet 11 Mil Valeron Banner with Kreplin’s Epson Stylus Pro 9900. To secure the banners, Kreplin used LexJet Banner Ups (White) and plastic ties from the local hardware store for extra stability. Kreplin says the banners weathered the first Nor’easter they encountered, so a summertime run looks good.

“It took me awhile to figure out the best ICC profile for the banner material, but I found a LexJet canvas profile that worked well through ImagePrint. For a poster-type image it looked great. The skin tones turned out beautifully and I was able to control the final output almost as much as a more high-end print,” says Kreplin.

Kreplin shoots with a Hasselblad H4D-31 and adjusted the images a bit using onOne Software’s Genuine Fractals and nik Software tools to bring out the highlights and draw more attention to banners that will typically be seen from at least 25 yards away.

“We’re very pleased with it, and we’re going to do more. The beauty salon would like something similar on their side of the building. In fact, I may wrap the whole building,” laughs Kreplin.

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Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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