More than a Sample: LexJet Sales & Applications Guides in the Real World | LexJet Blog
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More than a Sample: LexJet Sales & Applications Guides in the Real World

 

The initial results are in from LexJet customers who picked up the new LexJet Large Format Graphics Sales & Application Guides – one geared toward aqueous printers and the other toward solvent, low-solvent, UV-curable and latex printers (SUV) – and the Guides are performing as designed and beyond expectations.

Sales and application guides for large format inkjet printing“I’m really drooling over this Application Guide. As my rep, Jason Dragash, was describing it over the phone, it pales in comparison to actually seeing it in front of you,” says Les Blevins, owner of Palette Arts, a fine art and photographic reproduction company in Nipomo, Calif. “Just seeing what my options are for media opens up new doors for me, so I’m really excited about it, especially since I got a new Canon iPF8300 from LexJet. It blows my old printers away with the color spectrum. With the six-color printers I was using I would get up against the fence and pretty much stay there because their color gamut was limited. But when you add a true color wheel of red, green and blue, a couple of grays and another black to the mix, I’ve climbed over the fence with the Canon and I’m in pastures I’ve never been in before.”

Blevins says the Application Guide is more than a simple sample book, but a true sales and production tool. It’s simple, in-depth and provides a professional presentation so his clients are given real freedom of choice, he says. Moreover, the key component, at least for Blevins since the majority of his work is art and photo reproduction, is consistency.

“I’ve seen a lot of other sample books and they use different images for each paper. On the other hand, LexJet’s Application Guide uses one image and shows it across all the media offered, which shows me where the color may change and what it will look like across the different media, so that was a really smart move,” explains Blevins. “I can actually hold the Sunset Fibre Satin, for example, look at that image and go forward to the Sunset Velvet Rag and see the real differences between the two. I can see that the Sunset Velvet Rag is actually brighter and more contrasted than the Satin. It allows me to do a direct comparison because I now know as a printer that I’ll see the same differences using the same image on different media. Ultimately, it lets me and my clients gauge what kind of effect we want and choose the paper based on that, which is why I really like the guide.”

The Sales & Applications Guides are $89 and include sheets of banner materials, display films, vinyl media, fine art and photo papers, wall coverings, complete trade show and point of purchase solutions, and various laminates.

Each product includes a brief description, as well as features, applications and technical details. One half of the media is printed and the other is blank so customers can see how colors reproduce on each material and the texture, surface properties and base color of the material before it’s printed.

Supplies are limited, so to purchase a LexJet Sales & Application Guide (Aqueous and SUV), contact a LexJet account specialist at 800-453-9538 or you can order them on the Web at the links above. Like all LexJet products, the Large Format Graphics Sales & Application Guides come with a 30-Day Money Back Guarantee, $9.99 flat rate shipping anywhere in the U.S. and Canada and fast delivery from one of LexJet’s 15 nationwide distribution centers.

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Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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