Bonita Waesche, owner of Bonita Photography in Mandeville, La., specializes in Louisiana landscapes. An award-winning pro photographer well known in Louisiana circles for both portraiture and landscape work, her challenge was producing the images for new commercial customers – like hotels, hospitals and decorators – looking for professional photographic décor.
“I realized after analyzing the cost of getting the larger prints made for me, and the extra turnaround time, that the margins were getting kind of scary. There’s only so much the market will bear, so I had been toying with buying a large format printer and with these projects coming up I decided to get a Canon printer from LexJet,” says Waesche.
Waesche acquired a Canon iPF6300 to ensure quality and cost control, as well as the ability to print on-demand quickly. With big hotel décor projects in the works right now, Waesche says she’s quite pleased with the dynamic range of the printer and the fidelity she’s getting from the LexJet canvas and paper she’s using with it.
“LexJet’s staff assured me that I would get a great printer, and I did. I’ve only had it up and running for a couple of weeks and will be using LexJet Sunset Reserve Bright Matte Canvas and LexJet Premium Archival Matte Paper,” says Waesche. “There’s so much out there that it’s difficult to find a good product for your printer and I’m very picky about things. LexJet helped me find the perfect materials for my new printer that work well and look great.”
Waesche was nice enough to send us a summary of her experience buying the new printer, which is re-printed below. Thanks to Waesche for the nice comments and willingness to share.
We’ll follow up and post a profile of the New Orleans hotel projects when they’re complete…
Greetings LexJet Management,
I am a new customer. My photographer friend, Frank Wilson, referred me to your company. I spoke to Bryce in sales initially. He was extremely knowledgeable, helpful and patient as I tried to explain to him what I needed, so I purchased your Sunset roll canvas, which is an outstanding product. When I stretch my photographs over the stretcher bars, the ink stays on the corners and doesn’t lift or crack as the image is wrapped.
I have been considering a large format printer for over 18 months and after acquiring several large commercial hotel jobs, I could justify the cost. Again, I called on Bryce to help me choose a new printer. Since I am a Canon shooter, I have a very good impression of Canon products and their printers seemed to be considerably less expensive. I mulled it over, very anxious about making the financial commitment.
Meanwhile, Mary Ann Finkel called and left a voice mail asking if she could help me and answer any questions I might have. I did some research and contacted her. I was afraid to jump from a 13 inch printer to the beastly size of the 24 inch printer.
She reassured me about Canon quality and LexJet paper and she offered to help after the sale with technical questions concerning roll paper feeding, menus, etc., in case I couldn’t handle the next level of printer.
I had issues with delivery since I live in an elevated home with this printer having to be carried up three flights of stairs to my office. She contacted the shipping company and got back promptly with answers. We decided to have it delivered to my husband’s office and transported when we could get lifting help. This is the most outstanding customer service I have ever received. Based on past experience, I can guarantee you that I would have been told, “Sorry, there is nothing we can do for you.” Customer service is so important to the buyer. Spending all day on the phone from one queue to another, language barriers, and apathy are all reasons I have left various brands/vendors.
Mary Ann Finkel has given you another loyal customer. When I couldn’t remember which canvas I had ordered initially, Mary Ann looked it up and sent more rolls to me right away with the question, “They will be there Thursday; is that okay for you?” Yes, Mary Ann, your attitude and effectiveness are awesome!
Please know what a gem you have in this employee. In this crazy recession with employer cutbacks, understand that she is very good for your business.
Thank you so much,
P.S. I love the Canon printer and my LexJet matte paper has the look and feel of professional caliber that I need for the commercial work.