One of the best ways to let customers know what you can do for them is to hold an open house. A client who’s used to buying a certain product from you may not know the full breadth and depth of your product offering.
Cottrell Printing recently held an open house at its facility in Centennial, Colo., to do just that. The timing was perfect since the company had just acquired a new large format printer from LexJet, the HP L25500 latex printer, and it happens to be the company’s 40th anniversary.
“The large format latex printer is impressive to see in person; it’s eye catching,” says Cottrell Printing CEO Rick Hillbrand. “Our marketing of the printer has been focused on the environmentally-friendly aspects of the latex inks. However, the quality of the printer’s output has been selling it the most.”
The open house gave Cottrell Printing’s customers a first look at the printer and opened their eyes to the company’s expanded capabilities. Cottrell Printing’s roots are in commercial printing, so the bulk of its work before the acquisition of the HP L255000 was small format.
“This wasn’t a prospecting open house; it was for our existing customers to give them a fun event to come to and see if we can expand on what we’re already doing for them,” explains Hillbrand.
The open house was decorated with a variety of applications to showcase the large format versatility of the printer, starting at the front window, which was printed with the HP L25500 on LexJet Simple Perforated Window Vinyl (60/40).
Cottrell Printing came up with a consistent design and theme built around its 40-year involvement in the community. The result was a tasteful, professional presentation highlighting all of the company’s printing capabilities, from the large welcome sign in the lobby to retractable banners printed on HP Heavy Textile Banner material.
To draw more interest to the event and reward customers who attended, Cottrell Printing had a scan-and-win drawing for two canvas wraps using LexJet Sunset HD Pro Stretcher Bars and an HP desktop printer. The canvas wraps shown in the photo were samples. Winning customers would get a brand new canvas wrap with an image of their choice.
“It’s possible we’ll turn this into a more regular event and go after different markets as more of a prospecting event in the community,” adds Hillbrand.