Plan for PPA: Pro Photo Tour Starts in August | LexJet Blog
BEGIN TYPING YOUR SEARCH ABOVE AND PRESS RETURN TO SEARCH. PRESS ESC TO CANCEL

Plan for PPA: Pro Photo Tour Starts in August

Printing marketing pieces with wide format inkjet printers in-houseProfessional Photographers of America (PPA) has just scheduled a late-summer tour for professional photographers geared toward improving the digital workflow, finding a competitive niche, running a better business, managing post-capture for the highest profitability, and more.

The eight-city tour of daylong workshops starts in Atlanta on August 15 with other events planned for Houston, Philadelphia, Cincinnati, Orlando, Kansas City, San Francisco and Raleigh. Each of these PPA Tour events is focused on helping photographers make more money, while finding new ways to stand out in a highly competitive industry.

“The market for educational products targeted to photographers has exploded in the last couple of years with all kinds of inspirational and artistic programming. However, there are few options for learning how to run a sound business from A to Z,” explains Dawn Robb, PPA’s director of education. “The PPA Tour is set up to walk photographers through a day in the life of a successful photography studio, from finding and targeting the right customers, to taking a great photo and managing the post-capture process for highest profitability. We’ll bring it all together at the end of the day with the thing all photographers want most: strategies to sell more products.”

The PPA Tour is designed to help photographers who are just getting into the business and those who could use the classes as a business booster. Workshops will be taught by industry leaders, and the speakers will vary from city to city. Instructors include Bry Cox, Tony Corbell, Kay Eskridge, Lori Nordstrom and others. “We’re highlighting photographers who have created profitable business models and are ready to lend their expertise to others,” adds Robb.

Robb also points out that the PPA Tour 2011 is a great opportunity for photographers to network and learn from each other. “Others have gone through the same challenges you are going through, and now’s your chance to capitalize on their solutions.”

Whether attendees choose between a full day of education for $79 (9 a.m. to 10 p.m.) or the evening program on sales and service for $39 (5:30 p.m. to 9 p.m.), they will all have access to a mini trade show. At the trade show, they can browse for products and meet with key industry partners.

PPA Tour 2011 Locations and Dates

Atlanta, August 15

Houston, August 22

Philadelphia, September 12

Cincinnati, September 19

Orlando, September 26

Kansas City, October 3

San Francisco, October 10

Raleigh, October 17

Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

Leave a comment

Please be polite. We appreciate that. Your email address will not be published and required fields are marked

*