Educational Sessions at SGIA 2010 Focus on Business Development and Marketing | LexJet Blog
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Educational Sessions at SGIA 2010 Focus on Business Development and Marketing

SGIA has published details about educational sessions planned in conjunction with the 2010 SGIA Expo at the Las Vegas Convention Center, Oct. 13-15. The schedule reveals a heavy emphasis on how graphics businesses can adapt and update their sales, pricing, and marketing strategies for today’s economic climate.  

TUESDAY, OCTOBER 12

New this year is the half-day business-development conference that will be conducted before the SGIA Conference officially gets underway on Oct. 13 and 14.  This mini-conference runs from 1:00 to 5:15, with general-interest opening and closing sessions bracketing more focused, specialized breakout classes from 2:30 to 4:00.

Opening Session: Guerilla Selling: Seven Strategies to Double Your Business

Breakout Sessions

  • Rising Above: Marketing for Profitability in Graphics and Sign Shops
  • Getting Noticed: How to Market Your Graphics Installation Business
  • Marketing Opportunities in Garment Decoration

Wrap-Up Session: The Findability Formula: How to Monetize Social Media for Business Results

The fee for attending this business-development conference is $99 for SGIA members, $149 for non-members.

The SGIA Expo runs from 9:30 am-5 pm on Wednesday, Oct. 13 and Thursday, Oct. 14 and from 9:00 am to 4:30 pm on Friday, Oct. 15.

Expo educational sessions will be held Oct. 13 and 14 and are grouped in five tracks: Graphics & Sign, Garment Decoration, Industrial Imaging, and Business Management.  Below are just some of the topics to be covered.

WEDNESDAY, OCTOBER 13

  • Pricing Accuracy for Graphics and Sign Producers
  • Digital Industry Trends Panel
  • Environmental Marketing: What Can You Say?
  • Critical Steps to Print Sales Success
  • Working with Graphics Installers

THURSDAY, OCTOBER 14

  • Upsell: How to Expand Your Value to Sell at Higher Prices
  • Stop Losing Jobs to Lower Prices
  • Vehicle Wraps: Best Practices
  • Sign Law 101
  • Avoiding Commoditization
  • Expand Your Brand, Expand Your Business
  • Single-Pass Inkjet Panel

For more information about the Expo, the educational sessions, and the business-development conference, visit www.sgia.org

Since 1994, LexJet has helped tens of thousands of business owners, photographers, artists, and designers prosper by helping them select the best digital-printing equipment, materials, software, and finishing systems for their operations.

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