Do you have questions related to the production of POS signage? LexJet has the answers! For example, many LexJet customers are beverage wholesalers who want tips on the most efficient way to produce small-format point-of-sale signs for their customers.
Q: Is there a better way to speed up turnaround times for small-format signs such as table tents, cooler stickers and case cards?A: Many distributors have found that installing a super-fast and easy-to-use OKI digital color printer in the sales department makes a huge difference.
United Distributors in Atlanta needed a boost with small-format point-of-sale signage to provide that additional edge in the market. Turnaround times for case cards, table tents and other similar signage was running up to two weeks.
The answer was an OKI Color Signage Printer installed in the sales department. Tim Heminger, territory manager for United Distributors C-store division, says the installation was plug-and-play, it didn’t require new and expensive software or too much special training.
“A lot of the distributors believe you have to buy an expensive program and train on that software. Microsoft Office comes with Microsoft Publisher, and it works wonderfully with these printers. We’re able to set up some different-sized papers, grab a jpeg image, pop into Publisher and print it,” says Heminger.
Still, after about a month, Heminger realized that they needed an additional printer. The first printer was so convenient and easy to use that demand was quickly outstripping supply. So, the call was placed to LexJet for a new one, meeting United’s demand for a fast and easy solution to its small-format sign needs.
“The graphics are great, and our order-to-market timeline has probably gone from two weeks to two hours on signs. We had the sign shop set us up with high-res images that we can use as well, so if we want to create something special in those templates we can,” explains Heminger. “Now we’re able to bring in a new brand and pre-print some statics or window signs and feature it in their stores. We can pre-print the signs for a campaign and explain to the owner that we already have shelf strips, signs and statics already printed and ready to go to sell this product.”
“AB is very good about pre-printing their signs and dictating their price in the market, and now we have that same ability. It’s unbelievable what a difference it makes to give your sales force that option with small signs on the OKI,” adds Heminger. “We have gone from hand-written to printed signs; it gives us much more professional look. It also gives us the ability to better sell the smaller brands that we were unable to get signs in the market for in the past. It really brings brand awareness to the forefront in the market.”
United still outsources some printing, but with a twist. For instance, if there’s a new product or promotion that requires a long run of full-color case cards, United will outsource the primary graphics printing on the cards. Then, they’ll run the cards through the OKI, adding their own price and information over the pre-printed graphics.
“All we have to do is print 12-Pack Bottles 9.99, or whatever price point promotion we want to highlight, and that works great. It doesn’t eat up our toner on big jobs, and when the salespeople need a certain amount of cards for that particular promotion, they put it in that template and it’s ready to go,” says Heminger.
If you have any questions about better, faster, cheaper ways to produce POS signage, contact one of LexJet’s account specialists at 800-453-9538. Or simply submit your question via this blog!