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Now Available: An Easy and Versatile Film for Windows & More
Posted on by Shellie Terry Posted in News & Trends, Technology & Products
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Now Available: An Easy and Versatile Film for Windows & More

For customers who need glare-free, interchangeable graphics for windows, acrylic or even cool-temperature metal surfaces, LexJet WR Window Graphic Film marries the durability of a polypropylene film with a high-performance, water-resistant adhesive that’s reusable and repositionable.

Your customers will love the versatility they can get from their temporary, opaque graphics, whether they’re installed on storefronts or cooler doors. The state-of-the-art, low-tack adhesive formulation makes it easy for graphics to be reused or repositioned without leaving a residue behind, and this film keeps on sticking even when coolers start to “sweat.”

The easy, no-mess installation works with simple wet or dry techniques, and the film is compatible with aqueous and latex inks for applications ranging from grocery and retail stores to banks, gas stations and more.

“This is another excellent addition to the LexJet line of window graphic options,” says Dean Lambert, LexJet Vice President. “LexJet WR Window Graphic Film goes up easily and provides superior image quality on a film that’s more opaque and more durable than other window options.”

Call your LexJet rep to learn more about the all-new, versatile LexJet WR Window Graphic Film.

Posted on by Raven Chapman Posted in News & Trends
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LexJet Talks Innovative Textile Printing with Sign & Digital Graphics

Sign & Digital Graphics magazine recently spoke to Jaimie Mask, product specialist at LexJet, about the burgeoning field of printable fabrics. In its January 2017 issue of the magazine, Sign & Digital Graphics highlights this growing industry of textile prints. fabricsGiven the demand for inkjet-printable fabrics, there has been an increasing need for technology that enables any type of digital printer to utilize the fabric.

While this technology is still somewhat new, LexJet offers a self-adhesive printable fabric called LexJet Print-N-Stick Fabric. Versions of this product are compatible with aqueous, latex and solvent printers, and is often used in supermarkets, office buildings and other areas with wall murals. Mask explains the difference between this product and a similar one called Photo Tex.

“The difference between the two is that Photo Tex has more of a wider weave vs. the LexJet Print-N-Stick product having a tighter weave,” she says. “So the tighter weave gives better image quality.”

LexJet Print-N-Stick Fabric wall mural
LexJet Print-N-Stick Fabric wall mural

Mask goes on to explain that there are markets for both products, especially architecturally. This shift to fabrics is in part due to its durability. The advances in technology have improved the scratch and flame resistance, allowing them to be used in a variety of environments.

“This technology allows the ink to adhere with the fabric material, and you don’t have a scratching issue at all. You can fold and do everything you do with dye sub fabric,” says Mask, who considers these advances in technology to be “game changers” for many LexJet clients.

To read more on this exciting new technology, see the article in the January 2017 edition of Sign & Digital Graphics magazine.

4 Step Guide to Installing LexJet Simple Grip Backlit
Posted on by Shellie Terry Posted in Tips & Tricks
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4 Step Guide to Installing LexJet Simple Grip Backlit

Our award-winning LexJet Simple Grip Backlit has been recognized in the industry for the excellent results it delivers with artificial or natural light, but it also scores big for its easy installation process.

Check out the LexJet Simple Grip Backlit – Installation Guide to see the four easy steps to creating excellent window and backlit displays that will stand out from the rest.

For this installation, we recommend these supplies: warm, soapy water, a microfiber cloth, Marabu Window Juice and a felt-covered squeegee.

Have you had good results with LexJet Simple Grip Backlit? Tell us in the comments below. And if you’d like installation guides for any of our other products, let us know!

Solvent Print-N-Stick Works Retail: Now at a Lower Price
Posted on by Shellie Terry Posted in Technology & Products
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Solvent Print-N-Stick Works Retail: Now at a Lower Price

One of LexJet’s most versatile products, Solvent Print-N-Stick Fabric, compatible with solvent, eco-solvent and latex printers, is the go-to, easy-install product for a wide variety of applications, including window graphics, wall murals, decals, signage, floor graphics, tabletops, furniture and more.

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LexJet Print-N-Stick used as a cooler wrap -- an easy-install alternative to vinyl.
LexJet Print-N-Stick used as a cooler wrap.

This self-adhesive fabric is a cinch to use, and a great alternative to vinyl, thanks to its high opacity, ease of use, smooth satin finish and excellent image reproduction. Plus, it’s more dimensionally stable than vinyl, so it won’t expand or shrink in the elements the way a cast vinyl might.

This product wins in retail applications, such as the window graphics, pictured above, and cooler wrap, pictured at right, as used by Whole Foods Market in Honolulu, HI.

“Print-N-Stick is amazing,” says Andrea Calhoun, Whole Foods store graphic artist. “It’s easy to install, if you oops, you can pull off and move, and you do not laminate it. Anyplace you may use vinyl but don’t want super permanent, you can use it. It’s also good for seasonal stickers on glass … think: easy to move around clings … if you don’t want to do cut vinyl.”

New Pricing

Beginning in September, LexJet Solvent Print-N-Stick is now as low as $0.74 per square foot. That’s a 12% price reduction!  Call your LexJet representative at 800-453-9538 to learn more about how this versatile product can help you grow your business.

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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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A Pot of Point of Sale Gold

Point of sale window display

What’s the point of point-of-sale advertising? As the term “point-of-sale” implies, it’s to drive more sales. In the beer market, there are a number of ways to do that, whether it’s focusing on pricing, special promotions or branding.

For Tennyson Lacasio, print shop manager for Colonial Wholesale Beverage in North Dartmouth, Mass., it’s all about driving sales with displays that make potential customers stop, look, think and buy.

The project pictured here for Landry’s Liquors did exactly that as part of last year’s St. Patrick’s Day promotion for beers brewed by Diageo: Guinness Draught, Guinness Extra Stout and Smithwick’s Ale.

“Those three front windows face the main road, so you can’t help but notice the display. There were people stopping by just to look at the sign, which brought Landry’s more business for those brands,” says Lacasio. “They kept the display up through July 4 because it was getting so much attention and the owner said the sales of those brands went up. It was definitely an impact display and high-quality advertising for the store itself.”

The display was created in three panels for each of the front windows, printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, applied to Coroplast and laminated with LexJet 3 Mil Matte UV Standard Low Melt laminate.

“We didn’t have to wrap the laminate around the edges of the Coroplast since the panels are placed inside the window and there’s no danger of moisture getting in between the laminate and the print. The matte is popular because it cuts down on the glare so you don’t lose the image from different perspectives,” explains Lacasio.

Lacasio adds that this is one of the most intricate designs he’s created, especially when it came to finding and working with all the different varieties of leprechauns from which to choose.

“I found that there were two basic types of leprechauns: cartoon and scary. We obviously went with the cartoon style. From there, I had to find those that matched from a compositional style and then properly crop and size them so they fit with the overall design,” explains Lacasio.