Fresh from the Imaging USA show earlier this week in New Orleans our intrepid LexJet crew – Michael Clementi, Ryan King and Alex Ried – brought back inspiration and ideas that we’ll share over the next week or so. The LexJet crew reported that Sunset Stretcher Kits were the most popular product they demonstrated at…
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In a previous post, we profiled Keith Fabry Inc., a traditional reprographics company that embraced digital and responded to market demand accordingly. In the same vein, but from a different traditional path, Cali Color in Sacramento also embraced digital technology and its market response was similarly successful. Where Keith Fabry Inc. gravitated toward more commercial…
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LexJet customer specialist Michael Clementi recently approached me with a fantastic idea for local businesses, like real estate agencies, that pass out collateral materials – brochures and sales sheets – as a matter of course. Michael explains: “Our customers are always looking for new ways to make money with their printers. The Expand BrochureHolder banner…
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Leighton and Katrina Kirkpatrick, owners of Red River Photo Services in Oklahoma City, have created a business that emphasizes the experience. What Red River Photo means by that is how the customer is drawn in and made a part of the entire printing experience from the beginning. “This is an open place; there’s no front…
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