Versatile & Easy: LexJet Print-N-Stick Fabric Is a Customer Favorite

When we bring a new product to market, our dream is that our customers will love it and find lots of ways to grow their business with it. But when we launched LexJet Print-N-Stick Fabric in August 2013 and LexJet Solvent Print-N-Stick Fabric last year, we had no idea just how popular they would become and how creative our customers could be.

Our two versions of LexJet Print-N-Stick allow printers to use aqueous, latex, solvent or eco-solvent inks to create vivid graphics on a tightly woven, bright white, water-resistant satin cloth that has the perfect adhesive that can easily be applied, repositioned and removed without leaving any residue behind.

Intro to Décor Printing: You Already Have What You Need to Begin

Today, we’re kicking off a blog series on how on-demand printers and anyone offering wide-format printing services can jump into an exciting new market within the industry: Décor printing.

Chances are you’ve heard about the booming customizable décor printing opportunities in our industry. With the advances in substrates and printer technology, offering your customers more ways to create one-of-a-kind projects for residential or commercial spaces has become more accessible than ever.

It’s also likely your customers are starting to make requests for projects like wall murals, canvas wraps, floor graphics, customized window screens and even lampshades. In other words, if you can print it, they can decorate with it!

50% Off Select LexJet WallPro™ by York Wallcoverings

Take 50% off select WallPro™ by York wallcoverings. This price reduction will be available for a limited time, so act now.

WallPro™ by York wallcoverings are some of the hottest products on the market, thanks to the demand for inkjet printable wallpapers that allow customers to personalize their spaces, including residential, retail and commercial environments.

Introducing: LexJet’s Expanded WallPro by York Line

At LexJet, we keep an eye on emerging trends, and we’ve certainly noticed the buzz that’s been building for digital wallcoverings over the past few years. The ability to pair personalized images or graphics with modern wallcoverings that can be printed, easily installed, repositioned, and removed, is revolutionizing both the décor and wide-format printing industries.

How One Corporate Office Got Super Cool

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Rackspace’s “Hacky sack” room has a playful, modern feel. The mural was printed on dreamScape matte, available through LexJet.

 

Technology companies are often known for their whimsical office spaces, relaxed atmospheres and shake-your-fist-at-convention attitudes. Think: hammocks and giant slides at Google or picnic tables and video games at Zappos.

Rackspace, a global web-hosting and cloud managing firm headquartered in San Antonio, Texas, is not one to be outdone. The company purchased the deteriorating Winsdor Park Mall in 2007 and has steadily revamped its corporate offices into spaces with themes like breakfast cereals, toys and movies. The former mall is now known as “The Castle.”

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The “Toy Soldier” room is just one of the toy-related themes found in the “Toy Shop” section of Rackspace’s corporate offices.

Rackspace’s workplace experience team tapped the creative brand imaging and signs experts at Cold Fire to bring their playful vision for The Castle to life.

“We’ve done about 100 rooms so far,” says Chris Jackson, Cold Fire’s founder and president. “They’re trying to create an environment where you don’t feel like you’re in a corporate work environment … to spur creativity and employee engagement.”

The workplace experience team typically comes up with the ideas for each of the sections, Jackson says, and his team then finds the best media to print the wall murals on. He often chooses dreamScape wallcoverings, thanks to the wide variety of finishes that are compatible with his HP Latex 360 printer. The latex capabilities, he says, allows him to print durable, scratch resistant wall murals that do not need to be laminated.

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The Dollhouse conference room.

 

Two of the more recent rooms that Cold Fire has completed are The Dollhouse and The Lodge. The Dollhouse is actually a conference room with wooden furniture centered in a room with murals that look like the rooms of a child’s dollhouse, giving it a nostalgic feel.

The Dollhouse's exterior is visible from the office's cubicles.
The Dollhouse’s exterior is visible from the office’s cubicles.

The exterior of the room is framed by a white fence and a wooden deck that holds a handful of rocking chairs. “The idea is to increase employee morale,” Jackson says. “So you’re not going to the same old mundane work environment every day.”

The Lodge is a smaller meeting room, complete with brick fireplace, tree stump side tables and the mounted head of a wildebeest. The room’s overstuffed, dark brown leather furniture gives it the ambiance of a true lodge — a dramatic departure from some of the other more whimsical rooms.

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The Lodge meeting room.

“They give me the room dimensions and create the graphics from scratch,” Jackson says. “What I do is suggest the media. In The Lodge, the log cabin-like walls were printed on the dreamScape wallcovering with the wood grain texture on it, which is applied with wallpaper paste.”

Jackson says the rooms in the renovated mall are nearly all completely reimagined by the Rackspace team.  But this creative duo’s work isn’t done yet. Cold Fire is currently working on Rackspace’s New York City sales office, with urban wall murals of graffiti and maps.

Clear Lake Press Prints Nostalgic Office Décor

Wall Mural by Clear Lake Press

Eric Erickson, prepress systems administrator for Clear Lake Press, Waseca, Minn., loves LexJet Print-N-Stick Fabric, and is sticking it everywhere to give customers and prospects a bigger-than-life visual of what they can do with the printable adhesive-back fabric.

The nostalgic photo above was applied at the offices of Clear Lake Press to illustrate the eye-catching displays that can be easily and economically created in similar settings. Erickson has also created visuals in various forms and formats for other environments, like cubicle and bedroom walls.

Cubicle Decor by Clear Lake Press
Clear Lake Press made a cubicle more livable with a view using LexJet Print-N-Stick Fabric.

“We’re trying to provide some creative ways of using it, more than just rectangles on walls. You make up something, show it off, and it helps spark ideas for use in their home or business,” says Erickson.

Erickson adds that the unique adhesive, which makes it easy to re-position, remove and re-use is also a big selling point to customers.

“Now that we have offered Print-N-Stick and are showing it off, a lot of people have been asking about it. For instance, we printed some artwork for the Waseca United Way from the front of their brochure. We made a large graphic out of it with Print-N-Stick for use at local businesses to put on their walls and promote the United Way. When they’re done with the promotion, they can peel it off and put it back on the backing paper and hold onto it for future use,” says Erickson.

Printed Wall Graffiti by Clear Lake Press
Wall murals don’t have to be plain rectangles as this cut-out printed wall graffiti illustrates.

For the classic kids’ lemonade stand photo from 1967, Erickson asked the Waseca County Historical Society, a long-time customer, if he could use the photo for their wall. The Historical Society was happy to oblige (with the requisite “be careful with the photo” instructions) and Erickson scanned the original 6 1/2″ x 4 1/2″ black-and-white photo.

The photo was scanned with a desktop Epson scanner and brought into Photoshop for touch-up to get the right tone, and blown up to its final wall mural size of 12′ x 8′. The image was printed in two panels on the company’s Canon iPF8300 and applied horizontally with the help of employees Tonya Wittman and Cory Stencel.

Wall Graphics by Clear Lake Press
Clear Lake Press printed this baby room decor with Print-N-Stick Fabric.

“There’s a little bit of an overlap that you can see. This was our first time applying more than one panel and we learned from the experience. Next time, we’ll include an overlap and slice it right down the middle and take off the excess for a clean, exact cut,” says Erickson. “We love the material and the way the bright white point on the fabric reproduces artwork, whether it’s black-and-white or full color. The coordinator at the Historical Society was thrilled with the mural.