Reproducing Art for a Good Cause at A-R-T & Associates

Each year, Ronald McDonald House Charities and Coca-Cola Company commission an art partner to create an original painting that is auctioned during a fundraising event to raise money for the charity, which provides housing for a family while a child is receiving life-saving care at hospitals around the country.

A-R-T & Associates shared some of its test prints of the Coca-Cola/RMHC 2018 poster.

In additional to the original art, which has been created by the likes of Peter Max and Steve Penley, the poster is then reproduced and sold around the country as an additional fundraiser. For 2018, artist Winford Galmon was selected. Galmon is well known for his bright, action-packed paintings of famous sports stars. His RMHC/Coca-Cola piece celebrates the cheery Ronald surrounded by bright, multi-colored hearts.

A-R-T & Associates, based in Atlanta, has once again won the bid to reproduce the posters for 2018. “We have to be very competitive when we bid this job,” says Rachael Zaudke Wilkins, who runs the print operation at A-R-T. Her LexJet sales representative, Matt Bailey, suggested LexJet TRIBUTE Satin Photo Paper 240g for the job. TRIBUTE is an instant-dry, heavier-weight 9-mil photo paper that’s ideal for high-production jobs, thanks to its cost-effective price when purchased by the pallet.

“Matt knew what I was going to use the paper for, and he said, ‘we just got this paper you really need to try.’ By the time I was three-quarters of the way through my first roll, I was extremely pleased,” Wilkins says. “It’s a very nice quality paper for a fantastic price. Plus, you can hang it up with just pins on the wall — lighterweight papers need to be framed.

“The Ronald McDonald House poster is a very cost-conscious project,” she says. “With TRIBUTE, we’ll be able to give them a higher-quality product.”

Year in Review: The 11 Biggest Product Launches of 2017

As we look back on the year that 2017 was, there’s no denying that our customers are branching out into new areas and looking to offer their customers better performing, more cost-effective wide-format solutions. At LexJet, we strive to stay in-step with those demands. Our 2017 product launches brought to market everything from new outdoor banner materials and high-end fine-art paper options to all new technology portfolios and exciting, versatile media for multiple applications. Let’s take a look back at the changes 2017 brought in media products and equipment advances:

NEW MEDIA:

A Glossy, Opaque Banner: Many of our aqueous printer customers were requesting a glossy version of our ThriftyBanner, so we answered with LexJet Gloss Blockout ThriftyBanner. Not only does the gloss finish add extra pop to graphics and photos, it also eliminates the need to add a gloss laminate when requested, making it a one-step, cost-effective option. The 100% opaque blockout adds another unique feature for one of our most popular launches of 2017.

ClearShield SoftFeel Low Melt laminate applied to a menu.

Print Protection Portfolio: If you’re looking for any type of print protection, LexJet is the go-to source. We relaunched some products and added many new items to our Print Protection portfolio, which includes thermal laminates, water-based liquid coatings, UV liquid coatings and pressure sensitive laminates. This line includes nearly 70 options from the best brands in the industry: Marabu, ClearShield, Sunset, EnduraCoat, MaraShield and LexJet. If you need to protect a print in any application, our Print Protection page is the place to start.