Try 1 Roll of LexJet TRIBUTE Satin Photo Paper at Volume Pricing

We’re excited to announce the new LexJet TRIBUTE Satin Photo Paper 240g, a high-performance, heavyweight paper available at a production price.

With a high-quality photo base that stands up to any other photo paper benchmark on the market, LexJet TRIBUTE is the go-to option, priced right for high-volume printers.

For faster and easier handling, this heavyweight 9.5 mil, resin-coated photo paper dries instantly, making it ideal for nearly any application, from point of sale and signage to trade shows and photo reproduction.

“Once again, LexJet is shaking up the market with the high-quality TRIBUTE photo paper at rock-bottom volume pricing,” says Dean Lambert, LexJet Vice President.

When purchased by the pallet, LexJet TRIBUTE is reduced in price by nearly 30% at $0.20 per square foot (compared to $0.32 per square foot for single rolls).

SALE! For the next 30 days, we’re offering a single roll of TRIBUTE at the pallet price ($0.20/sq ft). Call-in orders only. Give TRIBUTE a try* by calling LexJet today at 800-453-9538 and learn more about this new aqueous-compatible photo paper.

*Offer valid until Oct. 14, 2017; while supplies last; one roll per customer

Clinging to Creativity: Whole Foods Raises the Bar on In-Store Décor

Known for its creative and colorful signage, Whole Foods’ South Region has a four-person team of artists dedicated to the creation of innovative décor. Anyone who has visited one of their locations is familiar with the vibrant, modern signs and advertisements. And with its in-house printing facilities, this store is an enthusiastic customer of both the LexJet Promo-Point Window Cling and Decals.

jar labels“The teams love them,” says graphic artist Whitney Harlos at the Chapel Hill location, “They’re perfect for patches on signage for when the artist isn’t here, custom signage on glass and mirrored fixtures, chalkboard materials of all sizes, and low-temp coolers.”

New Lower Price on Our Upgraded Self-Adhesive Photo Paper

Got a great looking photo that needs adhesive? Try our one-step, next-generation LexJet Production Satin Photo Paper PSA, that’s better than ever for posters, signage, packaging mock ups and more.

With this newly re-launched self-adhesive product, you get lots of benefits, such as:

  • New, lower price
  • Backed with a one-step permanent adhesive, so you save time, money and material
  • More durable and thicker paper that’s easier to work with
  • Archival-quality pH-neutral and acid-free paper
  • Excellent white point with higher opacity for true photographic images
Try LexJet Production Satin Photo Paper PSA for product packaging mock ups.
Try LexJet Production Satin Photo Paper PSA for product packaging mock ups.

It is ideal for producing true photographic images that can be easily applied to any substrate, like a poster board, PVC, foam boards, aluminum or even mock-up packaging for design prototypes. The satin photo surface is engineered to dry instantly with both dye and pigmented aqueous inks. If necessary, it may also be used with either thermal or cold laminates.

Plus, your permanently mounted graphics will feature color-rich, detailed photography.

The new LexJet Production Satin Photo Paper PSA is available in 36-, 42- and 60-inch rolls with 3-inch cores; compatible with aqueous printers.

Let’s Drive: Identity and Privacy with Perforated Window Graphics

LexJet Perforated Vinyl

When Legacy Nissan in London, Ky., built its new showroom a few years back one of the primary design features was glass. Visibility is crucial for car dealers; they want people to see what they’re selling inside.

The only problem with that visibility is, well, visibility. The upstairs conference room above the showroom offers no privacy. The owner of the dealership looked into glass walls with dimmers so they could “tint” the windows for privacy on the fly, but that proved to be too cost-prohibitive.

LexJet Perforated VinylThe solution was perforated window vinyl, which allows you to see out of the windows, but not in. Plus, it offers additional branding, also crucial to car dealers who want to cement their identity, showcase a particular car, or both, at the point of sale.

Legacy Nissan’s Missy Reid turned to LexJet, and the dealership’s personal customer specialist Brian Wilson, for help with the project. Reid says she ordered the wrong type and wrong size of perforated window vinyl the first time around: it was designed for solvent printers (she has an aqueous Epson Stylus Pro 9900) and it was too wide. Wilson promptly set her up with 36″-wide (to fit her printer) LexJet Aqueous Perforated Vinyl (70/30).

“He knows I’m very green working with this material, so he took care of me and steered me in the right direction because that can be an expensive mistake to make. Brian took the guesswork out of it for me,” says Reid. “We’re thrilled with the print quality and it’s holding up nicely. When the customer walks into the showroom, it’s front and center with the car and the logo. This printer is brand new and this was the first time I worked with the perforated vinyl. We’ve been exploring other ways we can use it and we’re finding a lot of different applications.”

The graphics were printed and applied in three different sections: the door, the logo and the image of the Nissan 370Z. The graphics were applied vertically on the door in one panel (34″ x 84 1/4″) after the hardware had been taken off, and the other windows were applied horizontally in two 36″ x 155″ panels and one 16″ x 155″ panel.

“We basically chalked it up and wallpapered it on. We have a team of people who work with window tint and decals anyway, so they’re experienced with that. They didn’t have any trouble at all; everything is aligned and it’s pretty perfect,” says Reid. “We approved the new logo in March, and the conference room canvas is helping us show it off. This is helpful because it provides an inexpensive way to achieve some high-impact wow factor, even though we’re slowly phasing it in everywhere else. It’s much more fiscally and environmentally responsible to launch a visual identity with a display like this than to throw away several thousand license plates and dealer decals.”

Perforated Vinyl on a Windshield
“Eyebrows” for the Nissan Altima printed on LexJet Perforated Vinyl (70/30) touting the Altima’s award for Best Retained Value by Edmunds.

Reid adds that she’s been using the printer for event signage, showroom windows and window stickers at the top of the windshields for what are called “eyebrows.”

“The Altima won an award from Edmunds for Best Retained Value and we put that on every Altima. Because you can see out through it, you don’t even notice it when you’re driving it, so it doesn’t hinder the test driver’s visibility,” says Reid.

Reid adds that they plan a much larger window wrap for Legacy Nissan’s used car building. “We’ll wrap that top to bottom as well because it has a lot of windows,” she says.

More Print-N-Stick for Point of Sale

LexJet Print N Stick Fabric on Coroplast

Amanda Hill, graphics manager for the Odom Corporation in Wenatchee, Wash., says LexJet Print-N-Stick Fabric is becoming the beverage distributor’s go-to adhesive-backed inkjet material for all kinds of point of sale projects.

“It’s very easy to use; it doesn’t stick together when you take the backing off of it and doesn’t stretch when you peel it off the substrate to realign it. You can apply it to a surface and it won’t take the texture off the wall or leave a sticky residue behind,” says Hill. “The colors and imaging are very vibrant. It’s not a very porous fabric, so the colors stand out a lot and are true to the colors in the original file.”

Window GraphicsHill reports that Odom Corporation has been using Print-N-Stick Fabric for windows, cooler wraps and applications to Coroplast.

Since Hill sends out the prints she creates to a staff of about 50 salespeople in Washington, Oregon and Idaho, it’s crucial that the print material is as easy as possible to apply, stands out in a market crowded with point of sale materials, and is durable.

“The sales staff installs most of their own signs, and they say it’s a lot easier to put up alone; most applications don’t require two or more people to help. I’ve only applied it to Coroplast, and it doesn’t take long at all; it’s a very smooth, fluid, quick process,” says Hill. “Here in Wenatchee we’ve had some hot temperatures this summer. I’ve had other materials bubble quite a bit that tend to pull away from the surface, but with Print-N-Stick we’ve it in direct sunlight and it’s been 95 degrees here and it looks just as good as when we put it up.”

For more information and to order LexJet Print-N-Stick Fabric, contact a LexJet customer specialist at 800-453-9538. Print-N-Stick Fabric sold out quickly, so it’s currently out of stock. However, the product should be back in stock by Monday, Sept. 16.

Setting the Scene with Special Event Point of Sale Signage

Point of Sale Inkjet Printed Display for Corona

The Nackard Companies and its P.O.P. sign crew are well known for creating enticing displays for all kinds of special events, whether it’s the astronomical anomaly called a blue moon (tied into Blue Moon beer, of course), the annual Dew Downtown in Flagstaff, Ariz., or anything in between.

The Nackard Companies team always seems to come up with something different to help drive beer sales around these events. The most recent example was a collaborative project between shop manager Steve Lalio and account representative Anthony Copetillo for Cinco de Mayo.

The pair came up with a basic concept that would be translated for various Mexican beer brands and placed in a number of different locations. The two projects pictured here were created for Corona and Dos Equis.

Inkjet Printed Point of Sale Display for Dos EquisEach display included a number of elements, highlighted by a faux water tower and an airplane toting a banner with buckets of beer.

Copetillo built the water tower structure with a combination of plywood circles for the top and bottom, held in place with plywood slats, Coroplast and furring strips. The “roof” of the water tower was cut-out cardboard painted black and brown. Copetillo created a palm tree using cut-out and painted cardboard as well.

Lalio printed a banner on LexJet TOUGHcoat Water-Resistant Polypropylene that was about 42 inches tall by 115 inches long, which Copetillo wrapped around the structure. For the Corona display, Lalio designed the piece with a wood-grain background and added the Corona logo. It looks strikingly real, which is a testament to what great design and printing can do for a display.

The airplane, which is about six feet long and has a 38-inch wingspan, was printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, applied to Coroplast and cut out in the airplane shape. The banner the plane flies behind it, as well as the other hanging banners, were printed on LexJet 8 Mil PolyGloss Banner and laminated with LexJet 3 Mil Gloss UV Premium Low Melt. Lalio laminated these banners because the customer wanted to re-use them.