Choosing HEYtex for High-end Outdoor Signage

In the competitive world of business, it’s no surprise that large enterprises demand that their signage applications and designs be top-notch and eye-catching. For visual communications company Tone LLC, creating mesmerizing signage is its forte.

Focusing on large-format decorative printing and wall coverings, Tone’s work can be seen across the country, specializing in grand, large, and wide format graphics for construction, event and retail solutions. For Tone’s managing partner Steven Thompson, HEYtex 15 oz. Topaz DS and HEYtex 13 oz. TopazFLX Matte are his go-to option for dazzling and durable outdoor applications.

Tone’s work for French trunk and leather goods manufacturer, Goyard Paris (shown above), is one of its most recent applications featuring HEYtex products. In order to draw attention to Goyard’s new stores opening in San Francisco, Beverly Hills and Miami, Tone created storefront barricades to kick-start the brand’s awareness in the community.

The barricades were designed to feature Goyard’s logo, history excerpts, the grand opening date and even old photos of Goyard’s vintage storefronts from the past. The San Francisco application is designed to look like a high-fashion trunk, which quickly captures the attention of a passersby.

HEYtex offers gloss and matte finish materials with high tensile strength, ideal for the outdoor signage Tone creates. “It’s a nice, thick media,” Thompson says. “The denier count is really high compared to the different vinyl substrates, which is crucial for outdoor signage.”

Combined with an HP Latex 560 printer, the graphics are beautifully finished and scratch resistant – ready for Tone’s various high-end outdoor applications.

Retail Signage Made Easy: Our Favorite Go-to Products

In the fast-paced world of retail promotion in the form of hanging signs, window graphics, floor stickers and much more, providing easy-to-install material is key. Whether it’s a teenage sales clerk or an experienced graphics installer doing the work, switching out retail signage has to be quick and efficient.

Here are some solutions for retail spaces that you can offer your customers who are looking for great print quality, speedy install and clean removal when it’s time for the message to change:

Allison-Kaufman-Display-350x727
LexJet Extreme AquaVinyl w/ PSA

Re-invigorate Display Cases: When Allison-Kaufman Company participated in a jewelry show, they needed an eye-catching display for the Queen of Black Diamonds pieces. The solution? Wrapping a dull display case with Art Deco-style graphics printed on a pressure-sensitive vinyl like LexJet Extreme AquaVinyl w/ PSA, which instantly upgraded the case and could be removed later. This aqueous-compatible waterproof vinyl is durable enough to be used outdoors or on vehicles for up to 12 months.

March Offer: Pick 3 HP Media Rolls & Get 1 of Them Free

Starting this Wednesday, choose three rolls from a select list of eligible HP large format media products, and you’ll get a check by mail for the price of the least expensive roll.

You’ll find a wide variety of products that you use every day, including:

Stock up now and be ready for your next retail, event, decor or trade show project. Limit two rebates per customer/address. To get all the details and terms and conditions, and to request your rebate, go HERE.

To be eligible, all products must be purchased together on one receipt. Allow six to eight weeks for delivery of your rebate check.

LexJet Talks Innovative Textile Printing with Sign & Digital Graphics

Sign & Digital Graphics magazine recently spoke to Jaimie Mask, product specialist at LexJet, about the burgeoning field of printable fabrics. In its January 2017 issue of the magazine, Sign & Digital Graphics highlights this growing industry of textile prints. fabricsGiven the demand for inkjet-printable fabrics, there has been an increasing need for technology that enables any type of digital printer to utilize the fabric.

While this technology is still somewhat new, LexJet offers a self-adhesive printable fabric called LexJet Print-N-Stick Fabric. Versions of this product are compatible with aqueous, latex and solvent printers, and is often used in supermarkets, office buildings and other areas with wall murals. Mask explains the difference between this product and a similar one called Photo Tex.

“The difference between the two is that Photo Tex has more of a wider weave vs. the LexJet Print-N-Stick product having a tighter weave,” she says. “So the tighter weave gives better image quality.”

LexJet Print-N-Stick Fabric wall mural
LexJet Print-N-Stick Fabric wall mural

Mask goes on to explain that there are markets for both products, especially architecturally. This shift to fabrics is in part due to its durability. The advances in technology have improved the scratch and flame resistance, allowing them to be used in a variety of environments.

“This technology allows the ink to adhere with the fabric material, and you don’t have a scratching issue at all. You can fold and do everything you do with dye sub fabric,” says Mask, who considers these advances in technology to be “game changers” for many LexJet clients.

To read more on this exciting new technology, see the article in the January 2017 edition of Sign & Digital Graphics magazine.

Solvent Print-N-Stick Works Retail: Now at a Lower Price

One of LexJet’s most versatile products, Solvent Print-N-Stick Fabric, compatible with solvent, eco-solvent and latex printers, is the go-to, easy-install product for a wide variety of applications, including window graphics, wall murals, decals, signage, floor graphics, tabletops, furniture and more.

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LexJet Print-N-Stick used as a cooler wrap -- an easy-install alternative to vinyl.
LexJet Print-N-Stick used as a cooler wrap.

This self-adhesive fabric is a cinch to use, and a great alternative to vinyl, thanks to its high opacity, ease of use, smooth satin finish and excellent image reproduction. Plus, it’s more dimensionally stable than vinyl, so it won’t expand or shrink in the elements the way a cast vinyl might.

This product wins in retail applications, such as the window graphics, pictured above, and cooler wrap, pictured at right, as used by Whole Foods Market in Honolulu, HI.

“Print-N-Stick is amazing,” says Andrea Calhoun, Whole Foods store graphic artist. “It’s easy to install, if you oops, you can pull off and move, and you do not laminate it. Anyplace you may use vinyl but don’t want super permanent, you can use it. It’s also good for seasonal stickers on glass … think: easy to move around clings … if you don’t want to do cut vinyl.”

New Pricing

Beginning in September, LexJet Solvent Print-N-Stick is now as low as $0.74 per square foot. That’s a 12% price reduction!  Call your LexJet representative at 800-453-9538 to learn more about how this versatile product can help you grow your business.

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