Presto Change-H2O: Inkjet Print Makeover at Waterfront Club

Inkjet printing club decor on fabric

“Just change the art and you’ve got a new restaurant.” At least that’s the concept Tim Dussault of The Color I in Anacortes, Wash., and his wife, Lorrisa, an interior décor color consultant, came up with for the opening of a local club called H2O.

Changeable decor artwork on fabricThe concept has been successfully applied, as Dussault swathed what was a former dive bar in water-related images printed on LexJet Poly Select Heavy fabric. “About once a year they normally break down and paint the walls to freshen it up. They wouldn’t have to do that anymore; all you have to do is change the art, which is a lot less labor,” explains Dussault.

Gallery wraps with inkjet fabric
This decorative ice cube piece is actually a gallery wrap using LexJet Poly Select Heavy fabric. The rest of the art was printed on Poly Select Heavy and hangs from the decorative metal rails.

To facilitate this, the majority of the prints slide into slots housed in the decorative metal header rails all around the club’s walls. There are five, 12-foot long decorative rails. Each print is about 64 inches long and almost 12 feet wide.

“The material prints really well, and I’ve been looking for other applications to use it in because it’s a sturdy, heavy products. It’s moldable, but it’s tough, unlike scrim banner that’s not as flexible,” says Dussault. “It also coated real nice when we sprayed it. Then I used our window shade product as a bottom rail to add weight to the prints. The material’s pretty thick so it’s tight in the bottom rail, but it still worked well.”

Vinyl graphics that backlit and hide what's inside
Here, Dussault applied LexJet Simple Adhesive Vinyl SUV Gloss to hide the kitchen and draw additional attention to the new club.

Dussault also created a gallery wrap with the Poly Select Heavy as a decorative 4×4 accent piece. “I really like stretching the fabric material; it’s easier to stretch than canvas and has a soft, tactile look to it,” says Dussault.

One problematic area that required the creative touch of the Dussault pair was the kitchen. With windows on the street looking into the bright white kitchen, it was a distraction from the adjoining club. So, Dussault teamed up with a friend who runs a sign shop and has a Roland SOLJET solvent printer to print a water graphic on LexJet Simple Adhesive Vinyl SUV – Gloss running along the windows.

 Decorative art for restaurants and clubs“We wanted to allow light out, but wanted an eye-catching image that was consistent with the theme. And, we didn’t want to use words because we didn’t want to have to deal with sign codes. It’s really awesome at night when it’s backlit,” says Dussault.

Inkjet Printed Window Shades as a Complementary Interior Décor Design Element

Inkjet printed window shades

Most accidents fall into the Not-so-Happy category, but some fall into the Happy category, as was the case with a recent home décor project Tim Dussault, owner of The Color I in Anacortes, Wash., recently completed for a homeowner.

Printing custom window shadesDussault printed custom window shades on LexJet Poly Select Light as a complement to the interior décor of the home, which was based around a painting that hangs in the couple’s living room. The “accident” was the bottom section of the shade was also a perfect complement to the home’s overall color scheme.

“They rolled the shades down about nine inches to let as much light into the room during the day, making a nine-inch valance.  It created a nice design element to the room so that you didn’t have to have the shade completely up or down to do that,” says Dussault. “That really opened my eyes to using that bottom section of the print for whatever design element you want, whether it’s a consistent color or pattern, to go with the overall interior design of a room.”

Inkjet printed window shadesThe artwork is from a 24×36 original watercolor by Jennifer Bowman, an artist Dussault has worked with in the past. Dussault generated the scene into panels that matched the window spaces in the bay window and printed them on Poly Select Light.

Dussault used his recently updated line of DiY Roller Shade Assemblies for the window shades, which you can pick up at artrollershades.com, and watch the videos below to see the installation of this project as well as how to use the DiY Roller Shade Assemblies. Or, if you prefer, you can view them at YouTube at this link.

“The installation went smoothly and they really liked it and how it all flowed together,” says Dussault. He adds that he chose the Poly Select Light over the Poly Select Heavy since he wanted as much light as possible to flow through them when they’re drawn down.

Dussault also used Poly Select Heavy in another recent project he collaborated on with his wife for a restaurant that turned its bar into a club. In addition to hanging wall murals, Dussault created custom gallery wraps with Poly Select Heavy.

“I like to stretch that material; it’s easier to stretch than canvas. I was also surprised by how well it accepted the spray coating. My experience with fabrics told me that it would absorb some of the coating and change the color of the image, but it dried really well and there was no color shift. Using the fabric and stretching creates a totally different look that I think is more attractive; it’s softer and more tactile,” says Dussault.

Look for photos from this project and more information in a future post here at the LexJet Blog. In the meantime, check out the videos of the installation and how the DiY Roller Shade Assemblies work…

The Keys to Product Placement at the Point of Sale

Printing cooler wraps for liquor stores

As everyone in the beverage distribution market knows, point of sale sign placement is a crucial component of sales. Though it can’t always be quantified there’s no doubt that a restaurant, bar or c-store account that’s happy with their signage is more than happy to place more orders and try different brands offered by the distributor.

Printing cooler wraps for a convenience store
Cooler wrap printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene by Brent Lee and David Raszka, Atlas Distributing, for Renaissance Wine & Spirits, Worcester, Mass.

An excellent case in point of this maxim in operation is Atlas Distributing Inc., and its print shop headed by graphic design manager Brent Lee. Lee says the two most important keys to ensuring high-visibility point of sale placement for Atlas Distributing’s brands – primarily MillerCoors, Samuel Adams, Corona and Heineken – is quick turnaround and colorful, photo-quality graphics.

“Turnaround time is easily the number one factor for us. One of our competitors here promises a turnaround time of two weeks for all their signs. We have a turnaround time of two to three days, so that’s our number one selling point,” explains Lee. “As far as winning signage space at the point of sale, we always use the most current graphics supplied by the brand. Our competitor’s graphics are very simple – logo and price; they won’t use any background graphics, so we have a leg up there as well. Also, we provide the account with a digital proof if is it’s a larger sign before we print and install it.”

In order to fulfill their two- to three-day turnaround promise, Lee says they rely on LexJet’s shipping and logistics infrastructure to get materials into the shop exactly when they’re needed.

“I’ve been using LexJet since I’ve been here, which is almost four years now. LexJet is the leader in this industry. I’ve used a lot of different suppliers and LexJet is the best and shipping is number one; it’s absolutely killer how quickly my orders get placed. If I send Chris [Piersoll, Atlas Distributing’s customer specialist] an email in the morning it’s out before I know it.”

Moreover, the recent addition of a Canon iPF8000S to supplement the shop’s older HP 5500 has also helped speed up the pace. “The Canon printer is incredibly fast. It saves us a lot of time and allows a very quick turnaround, and our clients love that. Plus, when we first got the Canon our sales guys and accounts noticed the quality immediately,” says Lee.

Since the HP 5500 is 60″ wide and the Canon is 42″ wide, larger work is printed on the HP, which allows flexibility and greater efficiency in the print shop workflow. The print shop uses LexJet UV Ink Replacement Cartridges for HP 5000/5500 and Lee says the switch was seamless.

“The LexJet Ink is awesome. We’ve had no problems with it, there’s no difference in color, it’s just as good as the original ink, it was easy to switch, and when you see the savings it’s a no-brainer,” says Lee.

Lee uses Adobe Photoshop CS4 for design and the FlexiSIGN RIP to queue up and send designs to the printers, which also include two OKI laser printers for table tents, case cards, menus and other smaller signage. The print shop’s product purchases and workflow enhancements are driven by those two keys to successful product placement in the field – speed and quality – and it’s working.

Printing point of sale signage for a bar“A few months ago I made a sign for an account and put the wrong brand on it, and instead of returning the sign they actually took the product because they liked the sign,” relates Lee. “We have another account that wanted to make their entire store a Samuel Adams brewery so we made 10 to 12 signs that were just brewery images. That was a very custom job and the account was very happy with it.”

Nor is Lee afraid to experiment with different materials to get that edge in the market. He’s tried any number of banner materials, setting on LexJet Poly Select Heavy fabric reinforced with LexJet Heavy Duty Banner Tape on the edges as his favorite, as well as LexJet Aqueous Perforated Vinyl (70/30) for one-way window graphics.

“We use the Heavy Duty Banner tape to help with fraying on outdoor banners, and that’s been working well. The Poly Select Heavy fabric with the banner tape on the ends is very strong and durable. In New England we’ve had some strong winds, but the banners stay up and the quality is still awesome,” says Lee.

Lighting up a Room with Inkjet Printed Fabric Window Shades

Making window shades out of inkjet printable fabricTired of the scenery outside your window? Just print a different scene. At least that’s what Tim Dussault, owner of The Color I in Anacortes, Wash., has been doing for almost ten years now. Dussault’s custom window shades have made appearances in residential and commercial windows over the years, giving customers rooms with a view.

Dussault started experimenting with the concept after printing wall hangings for a customer on LexJet Water-Resistant Satin Cloth. If inkjet-printable fabric can be used for tapestries, wall hangings and banners, why not window shades?

Dussault started experimenting and came up with his own window shade rollers, called Art Roller Shades. “My hobby has always been goofing around with products and changing them into something else; making them more than the sum of their parts,” he says.

Printing fabric window shades with an inkjet printerTypically, Dussault’s Art Roller Shades are one-off custom products, but his most recent project covered almost 40 rooms at a Palm Springs hospice center. The problem the hospice faced was, once again, the scenery. The rooms face air conditioning units and other uninteresting sights.

“I got an email from hospice organization in Palm Springs, I sent samples to them and they loved the shades. It was a nice job and it makes a dramatic impact on the room because you’re not used to seeing that much color coming through the window. It gets your attention and draws you in,” says Dussault.

Most of the windows in the hospice are 83 inches wide, so Dussault set these up with dual shades. There are other shorter, more vertical windows in the hospice that required only one shade.

Window coverings made with printed fabricDussault began printing the project on his Roland printer with 3P Universal Heavy FR fabric from LexJet, but ran out of material during the project.

“I talked to my customer specialist at LexJet, Justin Craft, and told him my dilemma. He had an alternative idea for me, and sent some information and samples of LexJet Poly Select Light. I’m very happy with the results. It cuts clean and handles well. I see a lot of opportunity for other design-oriented products based on that material in the Medium and Heavy versions as well,” says Dussault.

Dussault adds that the he used the Poly Select Light fabric for the last floor of the project; the windows on the other floors were decorated with 3P Universal Heavy fabric.

New Versatile Fabric Line for Aqueous Inkjet Printers

Printing on fabric with a large format inkjet printerPrint shops looking for a versatile, economical and high-quality fabric to include in their product offering for their aqueous inkjet printers now have a dependable choice with LexJet’s new line of Poly Select fabrics.

The polyester fabrics were engineered for short-term outdoor applications like special events and longer-term indoor applications, such as banner stands, retail point of purchase, trade shows, corporate lobbies, table drapes, flags, backdrops and more.

“We’ve actually gained in our marketplace because the customers like the LexJet fabric so much. A lot of customers run specials and they can take it down, fold it up, store it and when they start that special again they can put it back up,” says Todd Barlow, graphic design and special event coordinator for RMC Distributing in Pueblo, Colo. “It’s versatile, flexible, easy to work with and the colors come out brilliant.

We use it just about everywhere and for every type of promotion and special event.”

The fabrics are available in three weights: Light, Medium and Heavy. LexJet Poly Select Light is 7.5 mils thick and weighs in at 155g. With its tight, barely discernible weave it’s ideal for reproducing colorful, finely detailed high-end images and designs. LexJet Poly Select Heavy is 13 mils thick and weighs 230g. It lays flat so it’s easy to work with in production and it’s glare resistant to ensure consistent viewing in any lighting situation. LexJet Poly Select Medium combines the tight weave of the lighter fabric with additional durability and thickness (12 mils).

Printing fabric with a Canon inkjet printer
LexJet Poly Select Light, Poly Select Medium and Poly Select Heavy all take advantage of the wider color gamuts provided by the latest generation of printers from Canon, Epson and HP. Photo courtesy RMC Distributing

“Canon, Epson and HP have greatly improved their aqueous inkjet technology. The ink sets in the latest generation of printers are more durable and provide a wider color gamut, so it was important to our customers that we make the most of those improvements with a fabric line that maximizes the latest printers’ capabilities,” says Dione Metnick, LexJet’s product manager.

All three fabrics – LexJet Poly Select Light, LexJet Poly Select Medium and LexJet Poly Select Heavy – are available and shipping from one of LexJet’s nationwide network of distribution centers for one-day delivery to most of the Continental U.S. LexJet Poly Select Medium is currently available in only one roll size: 36 in. x 150 ft. Poly Select Heavy and Poly Select Light are available in 24 in., 36 in., 42 in., 50 in. and 60 in. widths.