When you organize a big special event for the first time it’s a nail-biting white-knuckle ride from concept to completion. While the inaugural year may appear to be the most difficult, an event’s sophomore year may actually be the most difficult, particularly if that first event was successful. In the case of Dew Downtown Flagstaff,…
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What’s the point of point-of-sale advertising? As the term “point-of-sale” implies, it’s to drive more sales. In the beer market, there are a number of ways to do that, whether it’s focusing on pricing, special promotions or branding. For Tennyson Lacasio, print shop manager for Colonial Wholesale Beverage in North Dartmouth, Mass., it’s all about…
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LexJet introduces two new lay-flat polypropylene inkjet printable materials that have a gray back coat for added opacity: LexJet 11 Mil Blockout PolyGloss and LexJet 11 Mil Blockout Water-Resistant Polypropylene. Both can be used as a cost-effective alternative to the typical polyester inkjet materials for trade show and in-store point-of-purchase graphics, as well as long-term indoor banners…
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The cooler wrap is tried and true for selling beer at the point of sale. It becomes even truer when you can translate it to any room in the house, so to speak, and create a branding background that gives your brand the highest visibility. Tennyson Lacasio, sign shop manager at Colonial Beverage in North…
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