Try 1 Roll of LexJet TRIBUTE Satin Photo Paper at Volume Pricing

We’re excited to announce the new LexJet TRIBUTE Satin Photo Paper 240g, a high-performance, heavyweight paper available at a production price.

With a high-quality photo base that stands up to any other photo paper benchmark on the market, LexJet TRIBUTE is the go-to option, priced right for high-volume printers.

For faster and easier handling, this heavyweight 9.5 mil, resin-coated photo paper dries instantly, making it ideal for nearly any application, from point of sale and signage to trade shows and photo reproduction.

“Once again, LexJet is shaking up the market with the high-quality TRIBUTE photo paper at rock-bottom volume pricing,” says Dean Lambert, LexJet Vice President.

When purchased by the pallet, LexJet TRIBUTE is reduced in price by nearly 30% at $0.20 per square foot (compared to $0.32 per square foot for single rolls).

SALE! For the next 30 days, we’re offering a single roll of TRIBUTE at the pallet price ($0.20/sq ft). Call-in orders only. Give TRIBUTE a try* by calling LexJet today at 800-453-9538 and learn more about this new aqueous-compatible photo paper.

*Offer valid until Oct. 14, 2017; while supplies last; one roll per customer

Big Discounts on 60-inch HP Z6200s at LexJet While Supplies Last

HP Designjet Sale at LexJet

LexJet is offering big discounts on a limited number of 60″ encrypted HP Designjet Z6200 printers while supplies last. Call a LexJet printer specialist at 800-453-9538 for pricing.

By the way, “encrypted” simply means that there’s an additional measure of data security built into the printer that has no effect on the daily operation of the printer.

The HP Designjet Z6200 wide format inkjet printer offers super-fast, high-quality print production with print speeds of up to 1,500 square feet per hour utilizing the HP Optical Media Advance Sensor (OMAS). Plus, automated servicing routines prevent nozzle clogging and media waste.

The Z6200, with its fast-drying HP Vivid Photo Inks, are perfect for quick-turnaround applications like point-of-purchase displays, trade show graphics, backlit signs, canvas gallery wraps and more. For photographic output, three shades of black HP inks produce outstanding optical density and smooth transitions for unique black-and-white prints, in addition to the wide color gamut provided by HP Vivid Photo Inks.

The Z6200 includes an embedded spectrophotometer so you can generate custom ICC profiles and ensure color accuracy and consistency while providing complete coverage of SWOP, ISO, GRACOL, 3DAP, EUROSCALE, TOYO and FOGRA gamuts.

To find out more about the features and benefits of the HP Z6200, and to pick up one at a deep discount before they run out, call a LexJet printer specialist at 800-453-9538.

Operation Curb Appeal with Perforated Window Graphics at Legacy Nissan

Legacy Nissan Perforated Window Vinyl

Legacy Nissan took the next step with big, bold graphics that brand, taking a successful project inside its showroom, previously profiled here at the LexJet Blog, and translating it even bigger and bolder outdoors.

LexJet Aqueous Perforated VinylThe scale and challenge of the project expanded significantly to 629 square feet of graphics on three different outside window areas adjacent to each other – 493.5″ x 103″ on the front of the showroom, 229.75″ x 103″ on the set of windows to the left of the showroom and 227.75″ x 103″ to the right.

“This was a much bigger project, and it was not simple because I don’t have a RIP program and I’m doing everything in Creative Suite to lay it out and make everything fit just right,” says Legacy Nissan’s Missy Reid. “I measured each window panel individually, then measured the panes that separate the windows to accommodate for the negative space. Getting that to match up was tough, but I work with a group that installs window tint all the time and they made it a lot easier. I only had to re-print one panel that I messed up. I allowed for a lot more spoilage than that, so it worked out really well.”

Window Graphics
Measurement guidelines Legacy Nissan’s Missy Reid created to fit the graphics just right on the largest set of showroom windows (click on the image for a larger version).

Reid used LexJet Aqueous Perforated Vinyl (70/30) printed on an Epson Stylus Pro 9900 wide format inkjet printer. Reid says she printed every graphic panel to the exact measurements of each window panel, rather than leave overlap to eliminate any guesswork when lining them up.

Reid says Operation Curb Appeal, as she tagged it at Legacy Nissan’s blog, was a Mission Accomplished, based both on the foot traffic coming into the showroom and through the response to Legacy Nissan’s postings at its blog, Facebook and Twitter.

Showroom Window Graphics“Before we added these graphics, from the outside looking in it was a little barren. To fix that we used stock images from Nissan of an Altima, Rogue and Pathfinder and built the scene, not to make it look real and fool the eye, but to add the wow factor. We got the nice curb appeal we wanted,” says Reid. “We had some rain, which made me nervous, but it didn’t cause any problem with the graphics. Also, when we added the graphics there was some concern that it would be too dark on the inside since the windows were already tinted, but it didn’t. I expect, based on what I’ve seen so far, that the graphics should be good for six months, if not longer, before we swap them out.”

Let’s Drive: Identity and Privacy with Perforated Window Graphics

LexJet Perforated Vinyl

When Legacy Nissan in London, Ky., built its new showroom a few years back one of the primary design features was glass. Visibility is crucial for car dealers; they want people to see what they’re selling inside.

The only problem with that visibility is, well, visibility. The upstairs conference room above the showroom offers no privacy. The owner of the dealership looked into glass walls with dimmers so they could “tint” the windows for privacy on the fly, but that proved to be too cost-prohibitive.

LexJet Perforated VinylThe solution was perforated window vinyl, which allows you to see out of the windows, but not in. Plus, it offers additional branding, also crucial to car dealers who want to cement their identity, showcase a particular car, or both, at the point of sale.

Legacy Nissan’s Missy Reid turned to LexJet, and the dealership’s personal customer specialist Brian Wilson, for help with the project. Reid says she ordered the wrong type and wrong size of perforated window vinyl the first time around: it was designed for solvent printers (she has an aqueous Epson Stylus Pro 9900) and it was too wide. Wilson promptly set her up with 36″-wide (to fit her printer) LexJet Aqueous Perforated Vinyl (70/30).

“He knows I’m very green working with this material, so he took care of me and steered me in the right direction because that can be an expensive mistake to make. Brian took the guesswork out of it for me,” says Reid. “We’re thrilled with the print quality and it’s holding up nicely. When the customer walks into the showroom, it’s front and center with the car and the logo. This printer is brand new and this was the first time I worked with the perforated vinyl. We’ve been exploring other ways we can use it and we’re finding a lot of different applications.”

The graphics were printed and applied in three different sections: the door, the logo and the image of the Nissan 370Z. The graphics were applied vertically on the door in one panel (34″ x 84 1/4″) after the hardware had been taken off, and the other windows were applied horizontally in two 36″ x 155″ panels and one 16″ x 155″ panel.

“We basically chalked it up and wallpapered it on. We have a team of people who work with window tint and decals anyway, so they’re experienced with that. They didn’t have any trouble at all; everything is aligned and it’s pretty perfect,” says Reid. “We approved the new logo in March, and the conference room canvas is helping us show it off. This is helpful because it provides an inexpensive way to achieve some high-impact wow factor, even though we’re slowly phasing it in everywhere else. It’s much more fiscally and environmentally responsible to launch a visual identity with a display like this than to throw away several thousand license plates and dealer decals.”

Perforated Vinyl on a Windshield
“Eyebrows” for the Nissan Altima printed on LexJet Perforated Vinyl (70/30) touting the Altima’s award for Best Retained Value by Edmunds.

Reid adds that she’s been using the printer for event signage, showroom windows and window stickers at the top of the windshields for what are called “eyebrows.”

“The Altima won an award from Edmunds for Best Retained Value and we put that on every Altima. Because you can see out through it, you don’t even notice it when you’re driving it, so it doesn’t hinder the test driver’s visibility,” says Reid.

Reid adds that they plan a much larger window wrap for Legacy Nissan’s used car building. “We’ll wrap that top to bottom as well because it has a lot of windows,” she says.

Art at the Point of Sale with Inkjet Printed Canvas

Blue Moon Beer on Canvas by AW Artworks

Each brand has its own aesthetic. The advertising that surrounds that aesthetic should be consistent and appropriate to the brand. In the case of Blue Moon craft beer, the advertising focuses on the craft element, emphasizing a hand-painted rendering of the Blue Moon logo and artwork.

Inkjet Printed CanvasWhat better medium, then, than gallery-wrapped canvas? Tyler Peters, distributor beer merchant for Tenth and Blake Beer Company, the craft and import division of MillerCoors, found the canvas craftsman he was looking for in Andy Wredberg, owner of AW Artworks in Sun Prairie, Wis.

Peters is based in Madison, and wanted point of sale artwork that not only in tune with the Blue Moon aesthetic, but was also in tune with the downtown Madison vibe.

“We wanted to create something a lot different than a standard neon sign or banner; something that conveys what we should see in the Madison market,” says Peters. “The artwork ties into a food festival we have here in Madison called Isthmus a la Carts. We had an interactive Blue Moon mural at the event that consumers – over 21, of course – could paint and enjoy some Blue Moon beer, too.”

Blue Moon Mural
The Blue Moon canvas wraps printed by AW Artworks on Sunset Production Matte Canvas were based on this mural painted by attendees of the Isthmus a la Carts food festival in Madison, Wis.

It was a version of this mural that was sent to Wredberg to print and build the 2′ x 3′ canvas gallery wraps. Wredberg used LexJet Sunset Production Matte Canvas to produce the prints on his Canon iPF8300 44″ inkjet printer.

“They printed beautifully; I was very happy with the look and color saturation of the Sunset Production canvas,” says Wredberg. “They had a pretty tight budget, so I checked on the Sunset Production canvas since I felt it would allow us to get closer to their budget and since it was a longer production run for us.”

Wredberg tweaked the design he received from agency a bit to ensure it fit in the gallery wrap format and wrapped the canvas around 1 1/2″ stretcher bars. Now the 50 canvas gallery wraps are ready to be distributed to various bars in downtown Madison.

Wredberg will also print 50 more canvas gallery wraps to promote Batch 19, a pre-Prohibition style lager. Check back here for photos of the gallery wraps in their environment.

Three New Display Hardware Options from LexJet

Coyle Studios uses the Giant Mosquito Retractable Banner Stand for various displays and self promotion, printed on 6.5 Mil Gloss Opaque Display Film.
Coyle Studios uses the Giant Mosquito Retractable Banner Stand for various displays and self promotion, printed on 6.5 Mil Gloss Opaque Display Film.

If you’re looking for new and different ways to display your graphics, LexJet has just introduced three new display hardware options to help differentiate your work and bring additional sales and profit through your doors…

Giant Mosquito Retractable Banner Stand: Functional, reliable and economical, this retractable banner stand features an adjustable graphic height of 68″ to 122″, a 35.5″ width, an anodized silver base, a swivel-out front, snap-top graphic rail, and a heavy-duty weighted stands. It comes standard with a basic carry bag and a 90-day warranty.

Quickstand Kit: As the name implies, it sets up quickly at a standard graphic height of 78.5″ and width of 31.5″,  and includes anodized silver or black base options, a swivel-out front, snap-top graphic rail and a three-piece bungee pole. The Quickstand comes as a kit, which includes a Mosquito 800 banner stand, banner stand case and a Lumina 12-C banner stand light to shed light on the graphics.

LexJet Promo-Point Floor Sign Mounts: Ideal for displaying either single- or double-sided point-of-sale promotions and graphics, these floor mounts can hold any sign board up to 36″ wide that supports its own weight and up to 1″ thick.

For more information about these new display hardware options, contact a LexJet customer specialist at 800-453-9538.