Whole Foods Takes a Fresh Approach on In-Store Signage

If you’re in the printing business, you likely go into a store like Whole Foods and notice the signage right away. Posters and banners and point-of-sale displays jump out at you for their crisp colors, clean design and effective placement.

Plotter_BannerFor Whole Foods’ South Region, that’s managed and designed by a four-person Metro Artist Team, the first of its kind for the company.

“We’re responsible for eight stores in Atlanta and two other south region stores, and we support the rest of the south region,” says Justin Kendall. “We handle a lot of the graphic design and the printing of banners, posters and additional marketing collateral. The stores change very frequently, so there’s constantly a stream of printing going on.”

Are Your POP Displays Working as Hard as They Should?

In the world of point-of-purchase displays, graphics really have one job: Getting folks to break out the wallet. Executed correctly, they get the job done.

The bottling and hospitality industries have mastered the art of POP advertising with window graphics, cooler wraps, banners, shelf tags, backlit signs and more. With these tools, POP displays can deliver a variety of messaging tactics, including brand definition, sale promotions and event publicity. No matter what industry you’re in, there are plenty of lessons to learn from those who have perfected these types of displays.

Big Discounts on 60-inch HP Z6200s at LexJet While Supplies Last

HP Designjet Sale at LexJet

LexJet is offering big discounts on a limited number of 60″ encrypted HP Designjet Z6200 printers while supplies last. Call a LexJet printer specialist at 800-453-9538 for pricing.

By the way, “encrypted” simply means that there’s an additional measure of data security built into the printer that has no effect on the daily operation of the printer.

The HP Designjet Z6200 wide format inkjet printer offers super-fast, high-quality print production with print speeds of up to 1,500 square feet per hour utilizing the HP Optical Media Advance Sensor (OMAS). Plus, automated servicing routines prevent nozzle clogging and media waste.

The Z6200, with its fast-drying HP Vivid Photo Inks, are perfect for quick-turnaround applications like point-of-purchase displays, trade show graphics, backlit signs, canvas gallery wraps and more. For photographic output, three shades of black HP inks produce outstanding optical density and smooth transitions for unique black-and-white prints, in addition to the wide color gamut provided by HP Vivid Photo Inks.

The Z6200 includes an embedded spectrophotometer so you can generate custom ICC profiles and ensure color accuracy and consistency while providing complete coverage of SWOP, ISO, GRACOL, 3DAP, EUROSCALE, TOYO and FOGRA gamuts.

To find out more about the features and benefits of the HP Z6200, and to pick up one at a deep discount before they run out, call a LexJet printer specialist at 800-453-9538.

Video: HP Designjet Graphics Printers Overview

HP Graphics Printers at LexJetThe HP Designjet Z3200, Z5200 and Z5400 have a solid track record in the large format inkjet printer market.

Each is a versatile graphics printer that meets a different set of needs with consistent color and easy use for applications like point of purchase, backlits, photo reproduction, posters, canvas printing, presentations and more.

For an overview of HP’s Designjet Graphics printers and to get a better idea about which one might best fit your needs, check out the video embedded below. For more details, call your LexJet printer specialist at 800-453-9538.

Check back tomorrow for an overview of HP’s Designjet Production Printers: the HP Designjet Z6200Z6600 and Z6800.

Holiday Spirit at the Point of Sale

Holiday Donation Train by Nackard CompaniesThe Nackard Companies recently partnered with a number of sponsors, northern Arizona police departments and area stores to help with a food, coat and toy drive this Holiday season.

This worthy cause is being set up around a Pepsi products display with 12-packs formed in the shape of a train. Shoppers can find out more from the informational flyers attached to the “train” and make their donations.

The Nackard Companies sales department, led by Daniel Josytewa, built the display and the P.O.P. sign crew printed the graphics that complete the “train” with printed wheels. All of the graphics, informational flyers and banners promoting the drive were printed on LexJet TOUGHcoat Water-Resistant Polyproplylene.

Donation Train Display“For the indoor graphics we use a luster laminate to cut down on the glare from the lights, and outdoors we typically use a gloss laminate to give it a little more pop,” says Steve Lalio, shop manager. “We hand-cut each train wheel out and attached them to the display with double-sided tape. We’ve used adhesive-backed material before, and it looks great, but it ruins the packages.”

The “roof” of the “train” has a 1×1 frame with a sheet of 4×8 Coroplast and 6″-diameter PVC piping for the “smokestack.” The banners that point to the display are 3×10, the flyers are 11×17, the big wheel on the train is three feet in diameter, the smaller wheels are about 17″ x 17″ and the arms connecting the wheels are five feet and two-and-a-half feet long.

Toy Drive BannerThe display will be up and collecting donations, and thirsty patrons, through Christmas. “We’re trying to create displays that are simple and cost-effective, yet are effective in getting the information across,” adds Lalio.

LexJet Introduces Economical, High-Quality Inkjet Photo Paper

LexJet Sunset Production eSatin
Get pinpoint accuracy and color reproduction in a production-oriented photo paper with Sunset Production eSatin. Photo courtesy Great American Art, Stoughton, Mass.

 

Print shops, fine art reproduction companies, professional photographers and other imaging companies looking for an economical photo paper for higher production runs now have a high-quality option for their photographic output: LexJet Sunset Production eSatin 250g.

Designed to maximize the enhanced output provided by the latest generation of aqueous inkjet printers from Canon, Epson and HP, the new photo paper is a lighter-weight version of Sunset Photo eSatin 300g, which has become the industry standard for reproducing high-end custom photographic, fine art and display work.

Manufactured to the high standards of the award-winning Sunset line of photo papers, fine art papers and canvas, Sunset Production eSatin provides the traditional satin e-surface that end-use customers demand.

“As a production coordinator I need to know my products and my output. I have been waiting for an answer for this type of photo paper, and this is it,” says Robert Dean of Great American Art, Stoughton, Mass. “On our initial trials it held its own when we did our side-by-side comparisons with a similar photo paper, and we like the Sunset Production eSatin better. The paper is brighter and just as durable and so far has proven to be a winner.”

Highly scratch-resistant and instant-dry, the new photo paper is perfect for production runs of posters, photography, corporate displays, retail graphics, décor and other applications where image quality at an economical price is crucial.

“Our goal was to exceed the quality of similar photo papers on the market while providing a better price point,” says Jaimie Mask, LexJet’s product manager. “Early feedback from our customers shows that we hit the target, particularly given the larger color gamut and pin-sharp detail the paper provides.”

Sunset Production eSatin is available for next-day delivery in most of the U.S. from one of LexJet’s nationwide distribution centers, and comes in 17-in., 24-in., 36-in., 44-in., 50-in., and 60-in. widths. As with all LexJet products they come with a 30-day money-back guarantee.