Scorch Fitness Focuses on Goals in a Big Way

When faced with a giant, blank wall, many business owners would simply choose a wall paper pattern, install it and call it a day. But Scorch Fitness, located in Sarasota, Fla., had a better idea: Why not create a customized wall mural to inspire their members to achieve their goals?

“The purpose of this mural was to … use it as a reminder to our members of why they’re here,” says Liz Lowe, Scorch co-owner and head coach. Paired with the break-through design of the mural, goals are printed in big, bold letters … “I want to be healthy,” “I want to sweat my butt off” are just two of the shared objectives that are reinforced every day.

“This wall behind us has totally changed the dynamic of the energy within here,” says fellow co-owner and founder, Ryan McDonald.

The team at Now That’s a Wrap printed the mural on LexJet Simple Flo Wrap Vinyl, and finished it with a UV coating for extra durability.

Watch the video above to see how it was done and how it’s impacted the Scorch Fitness team and their clients.

LexJet Keeps Things Lively at The UPS Store Convention

The UPS Store hosted 1,700 of its franchisees on Aug. 11 in Nashville for its bi-annual The UPS Store Convention. The focus of the event was helping The UPS Store franchisees learn how to better serve small businesses in their communities. As a preferred vendor and partner, we had the pleasure of exhibiting during the show.

The LexJet team manned a lively booth with GOframe canvas wrap and Canon PRO-series printer demonstrations throughout the day. “The presence of the Canon PRO-6000S in our booth was a huge hit,” says LexJet’s Vince Bejar. “We generated a ton of interest with UPS Stores that aren’t currently printing wide-format.”

Canon offers several new models with the PRO-series line, and the Canon PRO4000S drew a lot of interest, as it’s ideal for most UPS Store configurations. Bringing a wide-format printer in-house allows The UPS Stores to offer a variety of services to their customers, such as banners, posters, yard signs, custom canvas wraps and much more.

Things got really exciting when our team pulled the name of the winner of our booth’s Canon PRO-6000S printer, which went to Lynne Lee from The UPS Store 2459 in Springfield, Mo. Congrats to Lynne and her team for scoring the new printer, valued at $9,995!

Take a look at the video above to see all the action. If you have questions about how LexJet can support your franchisees, give us a call at 800-453-9538.

Canon PRO-6000S winner Lynne Lee with the LexJet team.
Canon PRO-6000S winner Lynne Lee with the LexJet team.

National Sunset Print Award Judging This Sunday

This weekend, 27 photographers and their award-winning prints compete for the ultimate prize, the second annual National Sunset Print Award being held at LexJet headquarters in Sarasota, Fla., on Sunday, Nov. 15.

Sunset-Trophy-20151-1024x861A five-man judging panel will view the gallery of images that won Sunset Print Awards at a variety of photo competitions across the country, as part of the Professional Photographers of America annual competitions. Those winners were then eligible for the National Sunset Print Award with the First-, Second- and Third-Place winners earning valuable prizes.

Exploring the Coast Through a Camera Lens

Photos provided by Gareth Rockliffe

 

Most people take one look at stormy, rainy skies and wouldn’t think twice about spending the day at the beach. However, photographer, Gareth Rockliffe, begs to differ. He loves stormy days at the beach. In fact, he prefers them.

Titled “The Great American Coastline,” Rockliffe’s latest exhibition is a three-part series that features coastlines of the United States. The first installment of the series, focusing on the Pacific Coast, opened at The von Liebig Art Center in Naples, Fla., this month.

Garith Rockliffe's exhibit is on display at The von Liebig in Naples, Fla.
Gareth Rockliffe’s exhibit is on display at The von Liebig in Naples, Fla.

It took Rockliffe and his wife, Jan, a fellow photographer, three months to travel from San Diego up to Cape Flattery, the most Northwestern point of the United States. Throughout the trip, Rockliffe and his wife found hidden parts of the coastline, away from the usual tourist traps, to take pictures. They also met lots of interesting people, took their portrait, and asked them the question, “what is your philosophy of life?”

Twenty-seven large prints, 10 of their favorite portraits, and 10 of their favorite philosophy answers make up the exhibit being held at The von Liebig, running from July 17-Sept. 4.

When printing his art, Rockliffe uses a large volume of ink in order to achieve very rich colors. “Other materials would curl when I’d print my artwork,” so when he was preparing to print for his exhibition, he chose a high-quality product. “Now, I use the Sunset Velvet Rag material because I love the weight, the texture, and the way it holds the ink.” Rockliffe uses a Canon imagePROGRAF iPF8400 to print his photographs.

Gareth and Jan Rockliffe

Rockliffe fell in love with photography as a teenager, but he went into sales and marketing. For years, he would only photograph on the weekends. “I realized I was spending five days a week doing something I didn’t like, and only two days a week doing something I loved.”

Eventually, Rockliffe dedicated himself to photography full-time, met his wife, and started taking portraits for a living. “Landscapes are my passion, but I’ve always been drawn to water,” Rockliffe says. He grew up in a small, seaside town in England, which is probably why he prefers moody skies, and dark waves. “When I shoot, I try to give the water and sky a sense of life.”

Next for Rockliffe, he’s raising funds to start part two of his coastal project. “Part two will be of the East Coast, and will start in 2016. Part three will be the Gulf Coast,” he explains. We wish Rockliffe the best in his travels, and look forward to seeing the second and third installments.

Prints that Win: City by the Sea

“Breathtaking” is a fitting description for the image “City by the Sea” by Kathryn Meek, a photographer and winner of the Sunset Print Award at the APPA competition in Arkansas.

After spending the day in Croatia, Meek set up a tripod and her Nikon D700 on the top of the cruise ship, and took a series of pictures of the coast of Dubrovnik, Croatia. It took her 10 to 15 minutes to shoot several different sequences of photographs of the coastline. After finding the series she liked best, Meek photo-merged them together using Photoshop, thus creating the winning image. (Click on the image above to see the full image.)