Scorch Fitness Focuses on Goals in a Big Way

When faced with a giant, blank wall, many business owners would simply choose a wall paper pattern, install it and call it a day. But Scorch Fitness, located in Sarasota, Fla., had a better idea: Why not create a customized wall mural to inspire their members to achieve their goals?

“The purpose of this mural was to … use it as a reminder to our members of why they’re here,” says Liz Lowe, Scorch co-owner and head coach. Paired with the break-through design of the mural, goals are printed in big, bold letters … “I want to be healthy,” “I want to sweat my butt off” are just two of the shared objectives that are reinforced every day.

“This wall behind us has totally changed the dynamic of the energy within here,” says fellow co-owner and founder, Ryan McDonald.

The team at Now That’s a Wrap printed the mural on LexJet Simple Flo Wrap Vinyl, and finished it with a UV coating for extra durability.

Watch the video above to see how it was done and how it’s impacted the Scorch Fitness team and their clients.

Café Décor Redux: Honoring Marc Chagall’s Vision

When Marie Selby Botanical Gardens in Sarasota, Fla., decided to renovate its café, the designers wanted to pay homage to painter Marc Chagall’s dreamy vision of life and the quaint French town where he spent his final years. The redesign was timed with the gardens’ exhibit, Marc Chagall, Flowers, and the French Riviera: The Color of Dreams.

Known as the “City of Arts,” Saint Paul de Vence attracted artists of all types with its charm. The town’s Colombe d’Or Hotel & Restaurant was the inspiration for Selby Garden’s cafe revamp.

The café’s original wall décor included a series of framed botanical prints in dark, heavy frames. The re-design team removed the dated-looking prints and opted for a full wall mural, with a subtle backdrop of Saint Paul de Vence, France, overlaid with carefully selected Chagall quotes that captured his sensitive and introspective insights.

Working with print service provider, Now That’s a Wrap, the Selby team chose to cover the interior and exterior walls with LexJet Simple Flo Wrap Vinyl and Simple Flo Wrap Gloss UV laminate. The team also mimicked Chagall’s stained glass work by printing extra-saturated graphics on optically clear vinyl with an over-laminate, all mounted to plexiglass.

Watch the video above to see how the café’s new look came to life.

Your Outdoor Media Cheat Sheet

When you’re looking to produce outdoor banners, signage, floor graphics or vehicle wraps, we’ve got the go-to products to help you get the job done with the best results.

Check out the infographic below for 12 outstanding products for these applications. We’ve listed the appropriate printer types, outdoor durability duration (short-term to long-term) and some product highlights you’ll want to keep in mind.

Click the image below to see the full chart.

outdoor media crop

Tuesday Only: 30% Off LexJet Simple Flo Wrap Vinyl

LexJet’s Simple Flo Wrap Vinyl is the answer when you need a repositionable adhesive-backed vinyl for wrapping trucks, buses or walls. The 2.4-mil glossy-white vinyl has an air-egress release liner that enables air to escape as the graphics are installed, eliminating trapped air pockets that cause wrinkles and bubbles, and because it’s repositionable, misaligned graphics are easily repaired.

For LexJet, ISA Sign Expo Truly Was a Really Big Show

We’ve heard a lot of big numbers being thrown around about this year’s ISA International Sign Expo. This year’s attendance topped 20,044, which is the largest crowd for ISA in 10 years, and the largest that the Orlando show has ever seen.

LexJet was one of 600 exhibitors in the 200,000-square-foot trade show floor. Also, our 50-foot-by-24-foot carnival themed wall graphic, complete with Ferris wheel and roller coaster printed on LexJet Simple Flo Wrap Vinyl, was the largest mural ever displayed inside the ISA show.

This Trailer Is Game-Day Ready, Thanks to LexJet Simple Flo

The fans and alumni of Western Illinois University sports are committed to their school spirit. Just take a look at the trailer project put together by the school’s visual production center.

The trailer is used for alumni tailgating and needed a fresh look, so the production center’s graphic designer, Brian Kreps, called his LexJet rep, Joe Pudlo, who suggested LexJet Simple Flo Wrap Vinyl to get the job done.