4 Ways to Step Up Your Floor Graphics

Floor graphics aren’t just for retail anymore. They provide an easy way to create ambiance for special events, turn bland walkways into brilliant displays, and even provide directional signage in the most unusual places. Here are a few examples from customers who have stepped outside the point-of-purchase box:

Wicked-cool Décor: Mark Hawkins of Mark Hawkins Photography took the “Wicked” theme of a recent fundraiser gala to new heights. Hawkins was tasked with bringing the world of Oz to life, and he turned to LexJet Print-N-Stick Fabric to create graphics such as the iconic Yellow Brick Road, informational signage and what looked to be the poor Wicked Witch squashed by one of the bars. With its versatility, spot-on colors and ease of install and removal, Print-N-Stick was the go-to choice to create fun, customized graphics for the event.

History in the Printing: One School’s Dedication to Fostering Creativity

Each year, more than half a million middle and high school students participate in the National History Day competition. At the Weiss School in Palm Beach, Fla., this means months of research and preparation for the students, guided by their mentor and social studies instructor, Steven Hammerman. The students get to pick a historical topic relevant to the NHD theme of the year, and create a research project to present to judges.

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The project allows for a wide range of educational and artistic freedom, given the students get to design their projects as trifold exhibit boards, performances, papers, documentaries or websites. “Whatever the format is, the students get an understanding that it’s not just what you know, but how you present it, that matters,” says Hammerman. This year, Weiss has invested in a new tool to aid the students’ creativity: a DesignJet Z5400 Postscript Printer.

Easy Ways to Start Marketing Your Décor Services Today

Whether you’ve got full décor printing capabilities, or you’re just dipping your toe into this new market, everyone will eventually need to start marketing their services to build business. We sat down with LexJet’s market development pro Rachel Gamberg to learn how to get a décor-focused marketing plan off the ground.

“Based on your equipment and current capabilities, you can identify markets that you can created product lines for and start to segment these groups,” she says. “And if you have plans to invest in new equipment, started thinking about more applications you can offer in the future.”

The Final Print Caps Off Photo Students’ Thesis Projects

Earning a photography certification from the New York Film Academy encompasses everything from learning to shoot and use equipment to mastering the art of printing. That breadth of knowledge is put to the test as photography students spend an entire semester on their thesis project, fine-tuning their concept, shooting photos, receiving critiques, editing their images and, finally, printing the end result to display their work to the world.

The best images of the semester are chosen for display for the students’ graduation ceremony, and left up, gallery-style, on the walls for several months.

A Wicked Good Time for a Really Great Cause

“Everyone deserves the chance to fly” is a famous quote from the Broadway show “Wicked,” but it’s also a guiding principal for CASA (Court Appointed Special Advocates) of Brown County, Wis., which trains volunteer advocates to be the voice of abused and neglected children in courtrooms.

wicked witchCASA’s goal is to help these children find safe, permanent homes, spend less time in foster care … and have a future that soars.

Mark Hawkins of Mark Hawkins Photography was tapped as this year’s CASA’s annual fundraiser, CASA Presents, with a “Wicked” theme. He took photos of all of the witch characters in full makeup, which were to be used for fundraising. He also offered the use of his Canon imagePROGRAF iPF 8400 44-inch printer for various event needs.

Versatile & Easy: LexJet Print-N-Stick Fabric Is a Customer Favorite

When we bring a new product to market, our dream is that our customers will love it and find lots of ways to grow their business with it. But when we launched LexJet Print-N-Stick Fabric in August 2013 and LexJet Solvent Print-N-Stick Fabric last year, we had no idea just how popular they would become and how creative our customers could be.

Our two versions of LexJet Print-N-Stick allow printers to use aqueous, latex, solvent or eco-solvent inks to create vivid graphics on a tightly woven, bright white, water-resistant satin cloth that has the perfect adhesive that can easily be applied, repositioned and removed without leaving any residue behind.