An Economical Alternative to Dye-Sub Fabrics for Displays

Printing fabric banners with an inkjet printerWhen it comes to display graphics, everybody wants something “different” to help set them apart. That’s exactly what a number of customers were requesting from Productive Displays, Addison, Ill., for their trade show banners.

Some had seen dye-sublimation fabrics at trade shows and liked the look of it. So they wondered if Productive Displays could produce something similar.

“We had a different type of poly fabric in the past that was no longer available. Then we went tried another six or seven materials and none of them were really good solutions for us: they weren’t vibrant enough and the saturation was too high,” explains Bruce Ulrich, president of Productive Displays. “When we traded our aqueous printer for a Canon iPF8300S we talked to Bryce Montisano at LexJet and found the right inkjet fabric.”

Fabric banners for trade showsThe fabric is LexJet Poly Select Heavy, and Ulrich says it’s met their imaging needs and the needs of their customers for nice fabric banner displays.

“The LexJet fabric provides us the ability to present customers with a fabric alternative without the need for a dye-sublimation process. We’re able to utilize the capacity of our existing printers and it’s also a less costly process for the customer,” explains Ulrich. “We presented it to those customers, and we have about half a dozen customers who use that material regularly. The ones who are using it have totally bought into it. The LexJet fabric is a very nice solution, and it’s difficult to tell the difference between dye-sub and this material.”

Try before You Buy: Pick up Your Free Fabric Swatch Book While Supplies Last

Selecting fabrics for inkjet printing applicationsInkjet printable fabric is an excellent alternative for a variety of graphics applications – including banner stands, table drapes, point of sale, trade show, backdrops and special events – but picking one can be tricky. Each has its own feel, texture and weight, so that’s why LexJet is offering its customers free swatch books of its popular line of Poly Select fabrics while supplies last.

The swatch book includes un-printed samples of the Poly Select Aqueous and SUV (compatible with solvent, low-solvent, UV-curable and latex) lines.  Each swatch is 3″ x 4.5″ and appears in the order shown on the inside front cover of the book…

LexJet Poly Select Light: Weighs in at 155g, is 7.5 mils thick and with its tight, barely discernable weave it’s ideal for reproducing colorful, finely detailed high-end images and designs.

LexJet Poly Select Medium: Combines the tight weave of the lighter fabric with additional durability and thickness (12 mils).

LexJet Poly Select Heavy: It’s 13 mils thick, 230g and lays nice and flat so it’s easy to work with in production. Plus, it’s glare resistant for consistent viewing in any lighting situation.

LexJet Poly Select Light SUV and LexJet Poly Select Heavy SUV: The solvent/low-solvent/UV-curable/latex compatible versions have similar qualities as the aqueous versions, but are more durable for outdoor displays.

Call a LexJet customer specialist at 800-453-9538 to pick one up before we run out, and here are a few posts that show how LexJet Poly Select fabrics are being used in the field:

Short Term Promotions with Punch at Colonial Beverage

Lighting up a Room with Inkjet Printed Fabric Window Shades

Fabric Fanatics: Creative and Colorful Fabric Applications by FBIS

Short Term Promotions with Punch at Colonial Beverage

Printing fabric with a wide format inkjet printerVersatility is the name of the game at Colonial Beverage in North Dartmouth, Mass. With a print shop headed by Tennyson Lacasio that’s deluging the local beer market with point of sale graphics to ensure its brands get top billing, Lacasio needs consistent, reliable, high-quality inkjet materials that keep Colonial in front of the consumer.

A lot of Lacasio’s printing is in the form of banners for just about every application imaginable, indoors and outdoors, from table drapes and entryway banners to flags, awnings and stage displays for special events. Lacasio recently switched from a scrim banner for the bulk of that work to LexJet’s new Poly Select Heavy fabric.

Printing on fabric for banner applications“It has better image quality,” Lacasio explains as the primary reason he’s continuing to use Poly Select Heavy. Print quality is one of Lacasio’s top priorities, if not the top priority, for the prints that leave the shop. Lacasio takes extra care with his designs to ensure the biggest impact for Colonial Beverage at the point of sale, to which the photos of his work on the fabric shown here certainly attest.

Of course there are other reasons he likes this new fabric so much: “It’s much more durable in the wind; we’ve been using it for about two months and we haven’t had to replace any torn banners, so we’re saving money by not having to replace banners as quickly,” he says.

Inkjet printing on fabricAfter picking Lacasio’s brain and getting a feel for what he was looking for, Lacasio’s customer specialist, Chris Piersoll, suggested Poly Select Heavy as a solution. “I asked if a lighter, airy banner that comes in longer rolls to eliminate some waste in production would work for him. He liked the idea of a new banner material that could help show off his product better and differentiate him from his competition,” recalls Piersoll.

Piersoll’s recommendation turned out to be just what the printer ordered. “I’ve been using it for about two months now printing on an HP Z6100 with really good results. It’s also very popular with our customers. I’ve never been disappointed with anything Chris has recommended we use,” adds Lacasio.