Digital Décor Printing Goes Beyond Wallcoverings

A lot has been said over the past few years about the opportunities in digital décor printing … and most of them have been focused on wallcoverings. And while we love a good digitally printed wallcovering as much as the next guy, we wanted to take a moment to focus on other opportunities in decor printing … beyond wallcoverings.

Take a look at some of these inventive, imaginative projects our customers have done using a variety of ink technologies and media types. And the next time someone asks you to print a wall project, consider pitching them on some custom print jobs off the wall.

TABLES: Opportunities are almost limitless for both surface and object printing. Take, for instance, the tabletop creations by Jamie Birch, who used LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack for sports-themed customized tables. Want to keep them looking good? Our friends at Fredrix used Fredrix 575 Tempo Canvas top coated with Marabu coating and mounted to a puzzle board and routed into circles to create these branded coasters.

 

 

 

 

 

WINDOWS: Create customized decorative prints on either the window itself or shades to block the sun. Window shades can be created with a variety of products, such as LexJet Poly Select Medium, EnduraFab™ Frontlit Premier or HP Light Fabric. To add some privacy or a graphic element to the window itself, try LexJet Simple Grip Backlit, which can be seen from either side of the window and is enhanced by artificial or natural light.

 

 

 

 

 

LAMPS: A little punch of color can go a long way to enhance a room. Lamp shades have become a favorite among digital printers, using products like LexJet Sunset Textured Fine Art Paper 310g and finishing it with a UV coating for extra protection. Retailers like Lamps Plus give customers a variety of pattern and color combinations so they can create their own one-of-a-kind look.

 

 

 

 

 

PILLOWS: These are just two examples of how you can add some major customization to your throw pillows with a latex printer, courtesy of Fredrix, using Fredrix Natural Raw Canvas, and HP, featuring the versatile HP Light Fabric.

 

 

 

 

 

PRINTS: So, technically these prints go on the wall, but offer a decorative option if adding wall paper or a mural isn’t an option. We love all types of hanging wall art including acrylic-mounted prints, floating canvases, wrapped canvases, framed photos and ChromaLuxe panels. There’s something for everyone and every ink technology in our product mix!

 

 

Looking for Digital Décor Materials? Download This!

So you’re expanding your services to include more digital décor options for your customers, but you need guidance on the best materials to print to. We’ve got you covered, whether you’re printing with aqueous, latex, eco-solvent, UV-curable or dye-sublimation technology.

At LexJet, we’ve got more than 100 materials for you to choose from in a variety of finishes, including media and substrates for wall art, wallcovering, window treatments, fabrics, upholstery and accessories. With these options, you can decorate nearly all of the objects and surfaces in a room, office, retail space or commercial facility with digitally printed graphics and images.

With digital technology, you can make fully customized décor pieces that your customers will cherish. To discover LexJet’s line of digital décor materials, please download our Digital Décor Printing Line Card.

To discover more ways to incorporate digital décor printing into your operation, call a LexJet print specialist at 800-453-9538.

The Décor Guide: Our Go-To Products

In the burgeoning market of décor, the possibility for creative application is quickly expanding, and advances in technology have increased the selection of products available. To help you navigate this process, we’ve created a page of the Top Décor Products You Need Now as an easy guide to the essential tools for this growing business opportunity.

From Wall Murals to Floor Graphics, we highlight the décor products that will offer your customers a range of creative, artistic and eye-catching media.

Check out this new décor page today for information on products for:

  • Wall Murals
  • Canvas Prints
  • Window Shades & Room Dividers
  • Window Graphics
  • Floor Graphics
  • Lamp Shades
  • Tapestries

Click HERE to go to the products page!

Easy Ways to Start Marketing Your Décor Services Today

Whether you’ve got full décor printing capabilities, or you’re just dipping your toe into this new market, everyone will eventually need to start marketing their services to build business. We sat down with LexJet’s market development pro Rachel Gamberg to learn how to get a décor-focused marketing plan off the ground.

“Based on your equipment and current capabilities, you can identify markets that you can created product lines for and start to segment these groups,” she says. “And if you have plans to invest in new equipment, started thinking about more applications you can offer in the future.”

Intro to Décor Printing: You Already Have What You Need to Begin

Today, we’re kicking off a blog series on how on-demand printers and anyone offering wide-format printing services can jump into an exciting new market within the industry: Décor printing.

Chances are you’ve heard about the booming customizable décor printing opportunities in our industry. With the advances in substrates and printer technology, offering your customers more ways to create one-of-a-kind projects for residential or commercial spaces has become more accessible than ever.

It’s also likely your customers are starting to make requests for projects like wall murals, canvas wraps, floor graphics, customized window screens and even lampshades. In other words, if you can print it, they can decorate with it!