Like many print service providers, Trinity Graphic, based in Sarasota, Fla., saw the growing opportunity that branching into décor printing offered. Our training expert Michael Clementi sat down with Justin Danner, strategic account manager at Trinity Graphic to learn how the company went about expanding their offerings.

In the webcast below, Clementi and Danner discuss:

• Incorporating décor products, such as custom canvas wraps and wallcoverings
• Investments and equipment needed
• Workflow and software solutions
• Go-to, trusted products
• Market segments and sales teams
• Setting up an ecommerce site to take orders online
• Revenue possibilities and determining return on investment for décor services

Watch the 12-minute webcast below to learn how Trinity Graphic grew a huge new business segment, and what you can learn from their experience: