If you’ve been eyeing the latest in HP Latex technology, you’re stepping up to the cutting edge of large-format printing.
To help you gain more knowledge and see latex at work firsthand, HP’s Graphic Arts Experience Center in Alpharetta, Ga., is hosting the final HP Latex Academy session of the year on Dec. 15-16.
When you purchase airfare to and from the Atlanta airport, HP will take care of the rest, including ground transportation, hotel room (except incidentals) and meals.
LexJet was thrilled to partner with HP at our first on-site HP Graphics Solutions Academy live event and webinar, featuring the latest in HP DesignJet and Latex technology.
Live event attendees and online webinar viewers heard from John Stevens of HP’s Business & Channel Development, Frank DeMartino of HP’s Large Format Design Organization, and Michael Clementi of LexJet’s Experience Center.
During the event, Stevens gave a robust overview of HP Latex’s development, increasing market demand, and technological advances.
“Latex is like water-based printers on steroids,” Stevens said, explaining that latex printers are part aqueous and part latex. “The third generation of HP‘s latex printers was a quantum leap in technology.”
The popularity of HP’s latex printers shows in the numbers: The company has sold 25,000 of them in the past five years, Stevens said.
The latest generation of latex printers includes the HP Latex 110, an entry-level base model, the HP Latex 310, which is bigger than the 110, has a more robust RIP system and a 4-inch touch screen display. The HP Latex 330 differs only from the 310 in that it is larger: 64-inches.
The HP Latex 360 has an 8-inch touch screen display, an optical media advanced sensor that eliminates banding, plus it’s faster and has a built-in spectrophetometer for color management. The latest in the line is the HP Latex 370, which has the same features as the 360 with larger ink cartridges.
“If you come from the aqueous printing world, latex is the best of both worlds,” Stevens says. “You get the benefits of aqueous printing with outdoor application.” Solvent print users would benefit from latex’s speed, anti-scratch prints, and environmentally friendly production.
Below is a gallery of images from our onsite event. Keep an eye on our blog to learn about future educational events.
Just in time for Christmas, Stephen Weber, owner of Stephen Edward Graphics, Brandon, Wis., treated himself to an early gift, a 56-inch wide Big Squeegee. Just in time, too, since he had some large (4×8) background panels to print for a Christmas play at a local church.
“I had never applied vinyl to something that big. Typically we use a hand squeegee. I started doing it with a hand squeegee and realized it wouldn’t work very well,” recalls Weber. “I found out about the Big Squeegee at an online forum. I ordered it, tried it and the first one worked flawlessly.”
Weber produced three large panel backdrops, printed on HP Permanent Adhesive Matte Vinyl with his new HP Latex 310 Printer from LexJet.
“You roll the print up onto a roll. The squeegee sits behind the roll and you walk the squeegee down the board. It takes the backer off as you apply it and goes right along the board,” explains Weber. “It came out real smooth. You can also use it to apply laminates. I didn’t laminate these prints, but I’ve printed some car decals that I applied laminate to and it worked very well. Then you can take it to the cutter and contour-cut it.”
For demo videos of the Big Squeegee applicator, click here. And, to find out more about the HP Latex 310 Printer and HP Permanent Adhesive Matte Vinyl, contact a LexJet print specialist at 800-453-9538.
Kick off the New Year right with a new HP Designjet or Latex printer. HP is offering a number of New Year incentives to get you going…
First, HP is offering a $6,000 instant rebate on the HP Latex 280 good through Jan. 31, plus $1,000 off with the Designjet Loyalty promotion (see below) for the HP Latex 310 and HP Latex 330 (not available for the HP Latex 360 or HP Latex 280).
Designjet Loyalty
HP has extended the HP Designjet Loyalty promotion through March 31. You can get $1,000 cash back when you trade-in your old HP Designjet 5000 and 5500 series printer and purchase or lease a qualifying new HP Designjet Z6800 60-inch Photo Production Printer, HP Designjet Z6600 60-inch Production Printer, HP Designjet Z6200 42-inch Photo Production Printer, HP Designjet Z5400 44-inch PostScript® ePrinter, HP Designjet Z5200 44-inch Photo Printer, HP Latex 310 Printer or HP Latex 330 Printer.
To take advantage of the HP Designjet Loyalty promotion, you must return your trade-in printer (not just the board), and HP will pay for the return shipping.
Cash In & Trade Up
Through Jan. 31, get up to $2,500 cash back when you purchase or lease an eligible HP Designjet printer, which include the HP Designjet T1500 36-inch ePrinter, HP Designjet T1500 36-inch PostScript ePrinter and HP Designjet T3500 36-inch Production eMFP.
Printers eligible for trade-in include any Canon, ENCAD, Epson, KIP, OCE, Seiko, Ricoh or Xerox 36-in or greater technical, graphics or LED printer, MFP or copier and HP large-format printers listed on program chart.
For more information about eligible HP Designjet printers and those eligible for trade-in, call a LexJet printer specialist at 800-453-9538.
Designjet T Series Instant Rebates
The following instant rebates are good through Jan. 31…
For more information, and to find the printer that’s right for your business, call a LexJet printer specialist at 800-453-9538.
Make plans now to attend the next HP Latex Academy at HP’s Graphic Arts Experience Center in Alpharetta, Ga., Jan. 13-14.
You’ll not only find out why HP Latex Printers are the go-to technology for a growing number of print service providers, but you’ll get first-hand, hands-on experience with the printers. You’ll also learn about applications, business opportunities, tools and selling techniques, product training, and more.
Featured printers at the event, which are now available through LexJet, include the HP Latex 310, HP Latex 330, HP Latex 360 and HP Latex 280 Printers. Space for this event is extremely limited, so register by clicking on this link.
When you arrive in Atlanta, all ground transportation, hotel room and meals will be covered by HP. Any hotel incidentals and transportation from your local departure point are your responsibility.
Session topics include a product overview, the Latex Application Lab, environmental benefits, justifying your investment, and the HP WallArt and Latex Knowledge Center.
You will gain a greater understanding of the HP Latex Printers, learn about the latest media available from HP and third-party sources and network with HP technology experts.
For more information about the new printers and the next Latex Academy, contact a LexJet customer specialist at 800-453-9538.
The New Year is almost upon us, and HP is offering a number of rebates and incentives through the end of the year that will prepare you for a profitable 2015. Also, be sure to look into capital equipment tax breaks if you purchase a new printer before the end of the year at LexJet.
The following promotions and rebates on HP printers are good through Dec. 31:
For all the details, including qualifying trade-in printers and special pricing through LexJet on select HP Designjet printers, and for direction on what printer would work best for you, contact a LexJet customer specialist at 800-453-9538.