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Color, Fabrics & Customization Lead the Trends at RetailX
Posted on by Shellie Terry Posted in News & Trends
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Color, Fabrics & Customization Lead the Trends at RetailX

Our teammates at our parent company, S-One, made their debut at GlobalShop @ RetailX in Chicago last month, showcasing media options hand-selected for retail environments.

Fabrics were a huge trend all throughout the show, and S-One highlighted some tried-and-true favorites as well as brand-new to the market options.

“Fabric was everywhere, and it’s always going to continue to trend,” says sales rep Matt Radauscher. “The guys who don’t have dye-sub yet were happy to hear they had options to print fabrics on latex.”

Our team showcased HP Durable Backlit Fabric, a lightweight option suitable for SEG frames that’s latex-compatible. We also brought the brand-new adhesive fabric, Squid, which generated a ton of buzz. The fabric’s fibers are finished on one side with a special adhesive that is designed for windows. Squid can be printed or used alone to create privacy, block out the sun’s rays and/or display brand messaging. It’s an elegant solution for high-end retail and corporate environments. Stay tuned for more info to come soon!

Throughout the show floor, we were excited to see some emerging trends, most of which played around with dynamic color and customization. SuperColor Digital featured printable blackout fabrics that were enhanced with lighting features that actually changed the colors of the graphics (see photo).

We noticed that many of the exhibits focused on brick-and-mortar retail’s current challenge: competing with ecommerce by using dynamic, sometimes over-the-top displays to create a memorable in-store experience.

“When looking at the booth designs, nearly every one of them had some sort of electrical element in the displays themselves,” says S-One Marketing Director Terry Lynn Belzer. “Whether they were blow-up fixtures, floor fixtures or even animal displays with eyes that lit up. There was also a lot of focus on tactile experiences throughout the show.”

There was even an “Instagrammable” moment with a Game of Thrones-inspired display with a giant throne and sword that was a photo opp just waiting to happen.

Colorful, hyper-customized walls, windows, floors and even ceilings showcased the power of print throughout the exhibits at GlobalShop @ RetailX. To get a closer look at the materials that S-One showcased, please visit our RetailX page for product info or give one of our retail specialists a call at 800-453-9538.

Posted on by Jennifer Corn Posted in Technology & Products
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Tradeshow Trends: How to Standout in a Crowd

There was a time when walking around a tradeshow was quite monotonous, not much creativity in the messaging or use of products from designers. Everyone was using flat graphics printed on paper – laminated for protection and glare-reduction, of course – displayed on a banner stand or two.

Times, audiences and products have changed, which means that tradeshow designers had to keep up with the demands of more sophisticated crowds. According to Statista, tradeshows are still one of the top activities for business-to-business marketing, generating nearly $13 billion in revenue in 2016.

If you’ve attended a tradeshow lately, you may have noticed that companies are building fully functional worlds on their plot of land on the convention floor. The reason for such a dramatic shift in attention-grabbing designs is because more than 80 percent of attendees are directly involved with purchasing decisions, according to Statista’s report.

Access to current print technologies such as latex and dye-sub allows for booth designers to expand their storytelling ideas, given such limited space and narrow window of time to capture the imagination of the attendees and draw them into the booth.

Many LexJet customers are using a variety of products and applications for tradeshows and we’ve included some of their favorites when it comes to producing show-stopping, conversation-inducing booths:

  • ChromaLuxe dye-sub aluminum panels boast beautiful photographic images to create décor or custom table tops where visitors relax and enjoy the artistry of the booth.
  • Graphics produced with latex-compatible EnduraFabTM textiles are lightweight and easy to install. EnduraFabTM Frontlit can be used to create banners or table skirts, or use EnduraFabTM Stretch in an SEG frame as an alternative to acrylic cardholders.
  • For soft, backlit graphics, HP Durable Backlit Fabric is another lightweight solution that creates crisp photographic images using latex technology.
  • The Avery Dennison MPI 2600 Series Wall Films can add texture and life to the temporary walls that dominate the tradeshow floor with graphics printed on eco-solvent or latex printers.

If you are looking for new products to explore, call your LexJet sales specialist at 800-453-9538 today.

Posted on by Jennifer Corn Posted in Technology & Products
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HP Durable Backlit Fabric and SEG Frame – A Perfect Pair

When it comes to attention-grabbing backlit graphics, standing out from the crowd is paramount. For years, backlit graphics were printed on a polyester film and then placed in a framed light box. Even with advances in printer and media technology, most are still done that way today.

Enter the innovative combination of HP Durable Backlit Fabric and SEG frames. Combined with Keder tape, this option offers a quick solution that helps you light up any tradeshow graphic, POP/retail, even offer a new take on decorative art. The Durable Backlit fabric is lightweight and easily rolled, saving you time and money in shipping, while also reducing the potential for damaged graphics during transit.

The soft signage market is gaining momentum, as advertisers are looking for new ways to gain attention in a digital age. With people sharing cool and unique applications on social media, producing share-worthy graphics is a new challenge facing the industry. The opportunity to create unique applications is endless with HP Durable Backlit Fabric. With crisp, sharp lines and a brilliant color gamut, your graphics will look more like art than advertising.

For additional information and applications, call 800-453-9538 to speak with a LexJet sales rep or visit lexjet.com to purchase HP Durable Backlit Fabric today.

Now at LexJet: HP Durable Backlit Fabric for Soft Signage & More
Posted on by Jennifer Corn Posted in Technology & Products
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Now at LexJet: HP Durable Backlit Fabric for Soft Signage & More

For unique and trend-setting backlit applications, your clients will love HP Durable Backlit Fabric with its soft, organic look and lightweight, easy-to-install handling. Help them create the popular “soft-look” display with this cost-effective, durable and recyclable fabric.

HP’s ColorPRO Technology provides enhanced image quality and offers more ways to optimize your latex technology investment.

Product Highlights:

  • Durable
  • Recyclable
  • Flame-resistant and REACH compliant
  • Lightweight, easy to transport with reduced shipping costs
  • Prints sharp, fine detail comparable to paper or polyester
  • Easy to install in SEG backlit frames

For more information about how HP Durable Backlit Fabric can help you grow your business, call your LexJet print specialist at 800-453-9538.