4 Ways to Step Up Your Floor Graphics

Floor graphics aren’t just for retail anymore. They provide an easy way to create ambiance for special events, turn bland walkways into brilliant displays, and even provide directional signage in the most unusual places. Here are a few examples from customers who have stepped outside the point-of-purchase box:

Wicked-cool Décor: Mark Hawkins of Mark Hawkins Photography took the “Wicked” theme of a recent fundraiser gala to new heights. Hawkins was tasked with bringing the world of Oz to life, and he turned to LexJet Print-N-Stick Fabric to create graphics such as the iconic Yellow Brick Road, informational signage and what looked to be the poor Wicked Witch squashed by one of the bars. With its versatility, spot-on colors and ease of install and removal, Print-N-Stick was the go-to choice to create fun, customized graphics for the event.

UPS Store Owners Visit LexJet’s Experience Center

Earlier this week, several owners of UPS Stores visited LexJet’s Experience Center, housed in its Sarasota, Fla., headquarters. It was a chance to not only put names to faces, but also get hands-on, up-close experience with the latest print technology and accessories and learn real-life strategies for growing their stores’ business.

“It’s always great  to have customers visit our state-of-the-art Experience Center where they can interact with the newest print technologies available in today’s market,” says LexJet national sales representative Vince Bejar. “Plus, they get the chance to talk to our experienced print technicians to learn about ways they can improve their current print operation/workflow.”

LexJet’s Michael Clementi leads a printer demonstration.

During the session, the UPS team learned about growing their blueprint and scanning services with the Epson SureColor T-5270 printer; they discovered the ease of use with the Canon PRO-4000 printer; and the advantages of printing with HP’s Latex technology.

The LexJet team also covered print finishing techniques, like using the hinge method to adhere yard signs, as well as bottom line advice on profit margins with tools like a pricing calculator that the UPS Stores could implement immediately.

“During a time when we all do so much communication over the phone or online, it was great to meet face-to-face with people I work with on a nearly daily basis,” Bejar says. “We hope to offer more of these types of hands-on visits soon.”

Video Tip: Install Floor Graphics Using the Hinge Method

Floor graphics are becoming more popular in retail spaces, with new products that make installation as easy as 1, 2, 3: print, peel and stick.

In the video above, we demonstrate an easy hinge method to keep the graphic in place while you apply it to the floor. All you’ll need is your printed graphic, painters tape, a squeegee and a pair of scissors.

To install the graphic, simply:

  • place the graphic where you want it
  • create a hinge in the center of the graphic
  • peel the liner away from the top hinge and trim it off
  • squeegee the exposed adhesive from the center out
  • remove hinge and repeat those steps on the bottom half of the graphic

LexJet offers a variety of products that work with this quick and easy method. They include:

LexJet Print-N-Stick Fabric: Photographic image quality with high ink saturation

LexJet Solvent Print-N-Stick Fabric: Smoother weave with satin sheen for photographic detail

panoRama Walk & Wall: Slip-resistant certified without a laminate

LexJet Simple Indoor FloorAd: Durable solution that can withstand heavy floor traffic

LexJet Extreme AquaVinyl w/PSA: Long-lasting, waterproof with permanent adhesive

Photo Tex PSA Fabric – Aqueous: Won’t rip, wrinkle or shrink

Photo Tex PSA Fabric – Solvent: Great for windows and walls, too