Scorch Fitness Focuses on Goals in a Big Way

When faced with a giant, blank wall, many business owners would simply choose a wall paper pattern, install it and call it a day. But Scorch Fitness, located in Sarasota, Fla., had a better idea: Why not create a customized wall mural to inspire their members to achieve their goals?

“The purpose of this mural was to … use it as a reminder to our members of why they’re here,” says Liz Lowe, Scorch co-owner and head coach. Paired with the break-through design of the mural, goals are printed in big, bold letters … “I want to be healthy,” “I want to sweat my butt off” are just two of the shared objectives that are reinforced every day.

“This wall behind us has totally changed the dynamic of the energy within here,” says fellow co-owner and founder, Ryan McDonald.

The team at Now That’s a Wrap printed the mural on LexJet Simple Flo Wrap Vinyl, and finished it with a UV coating for extra durability.

Watch the video above to see how it was done and how it’s impacted the Scorch Fitness team and their clients.