How EnduraFab™ Can Help You Break Into New Markets

If you’re looking for new revenue streams — and who isn’t? — consider how the latex-compatible EnduraFab™ Textiles product line can help you reach new customers or expand the services you provide to your current clients.

The key to selling printable fabrics to your customers is focusing on the benefits of these products and how their versatility and ease of use can help your customers achieve their project goals. Let’s take a look at some of the benefits your customers will love:

Lightweight and easy to transport: Since they are fabric, EnduraFab™ products are much lighter weight than vinyl and can easily be folded and carried without creases and wrinkles, making it a great option for trade shows or traveling exhibits.

Durability: These 100% polyester warp knit fabrics are specially treated with a proprietary coating that makes them latex-compatible while still maintaining a nice hand feel. With latex technology, the images have great longevity and color reproduction that lasts. These fabrics have also passed wash testing as well under normal wash cycle conditions.

Versatility: EnduraFab™ products can be finished in a number of ways — stitched to create pole pockets, finished with silicone edging for framing or simply trimmed with scissors for short-term signage that doesn’t fray along the edges.

Knowing this, where can you attract new customers? Consider retail shop owners who like the elegant drape of a fabric sign, versus a vinyl banner that looks like it belongs outdoors. EnduraFab™ Frontlit is a great option for soft signage or tableskirts. Also, many retail outlets prefer SEG frames that can be easily swapped out. EnduraFab™ Stretch finished with Keder Tape or a gel edging is so easy to use that any retail staff person could make a sign switch in a matter of minutes.

Think about facilities where fire retardant properties are important, such as schools, malls and healthcare centersEnduraFab™ Frontlit FREnduraFab™ Frontlit Premier FR and EnduraFab™ Stretch FR all meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.

SEG-framed EnduraFab™ Frontlit Premier is a great option for modern, clean office or home décor that’s heavier weight and resistant to scratches and scuffs. Check out the video below to watch EnduraFab in action as a dramatic spa décor art piece.

From Banners to Canvas, the All-new LexJet FlexTek Can Do It All

Looking for a multi-functional material that performs for a variety of uses, from canvas to banners and beyond? The new LexJet FlexTek PVC-free, non-woven technical fabric can do it all for a wide range of both indoor and outdoor applications.

Available in both 200g SUV and 170g aqueous versions, FlexTek is finished with a slight texture that looks and feels like traditional fabric. With great tear strength, it can go from grommeted banners to stretched canvas wraps to pole pockets for multiple signage possibilities, including outdoor use (short-term outdoor with 170g aqueous). Plus, with no plasticizers, you get consistent results that you can rely on.

Starting at $0.35 per square foot, FlexTek a versatile, budget-beating, environmentally friendly option.

Product Highlights:

  • PVC-free (no plasticizers) and recyclable with a wide range of post-use options
  • Multi-functional material so you can carry less inventory
  • Comparable to canvas, fabric and other banner materials
  • Cuts clean with no fraying like a fabric
  • Grommetable, stretchable, stitchable
  • Images look great from a distance or up-close

Watch the video above to learn more, and give a LexJet print specialist a call at 800-453-9538 to learn more ways that LexJet FlexTek can work for you.

Printers Prefer the Latex Fabric EnduraFab™ Textiles. Here’s Why!

When EnduraFab™ Textiles hit the market last year, the line of fabrics was one of the first latex-compatible options available to the industry. Throughout the year, print service providers have told us that EnduraFab™ not only offered a much-needed latex solution in the market, but it also outperforms its competitors.

Pop up trade show display printed on EnduraFab™ Stretch at TPM, Inc.

We caught up with Dustin Batson, the Color Lab division manager at TPM, Inc. in Greenville, S.C., where his team produces a wide variety of event displays, banner stands, site signage, interior décor printing and more. The market demand has changed in recent years, he says, to soft signage, rather than rigid display boards that were used in the past.

“We use EnduraFab™ Stretch for trade show pop ups and the EnduraFab™ Frontlit Premier for all of our backdrops,” Batson says. “There’s less cost in shipping, and easy changability with SEG panels — you just simply pull out the insert from the frame and replace it. For trade shows, it makes more sense and is less cumbersome.”

For Eduardo Aceves Hernandez, electronic publishing specialist at the Document Solutions department at the University of Texas at Austin, the ease of travel with EnduraFab™ is a huge win. “People kept asking for things they could fold and take to conferences,” Hernandez says. “In response, we shopped around, and EnduraFab™ was the solution. Customers have been really happy so far.”

Hernandez prints EnduraFab™ on an HP Latex 360 64-inch printer for his university customers, which include everyone from the athletic department to school administrators who need event signage, trade show displays, thesis exhibits and banners. When these items were printed on vinyl media, they had to be rolled up and shipped or carried in tubes to avoid creasing — “they were really a hassle to carry on a plane,” he says.

A fabric poster printed on EnduraFab™ at the University of Texas at Austin

EnduraFab™, however, can be folded and stowed in a suitcase. “It just hangs really well, and displays well,” Hernandez says. “And it’s not going to crinkle. So you get simplicity with good quality.”

Batson says the ease of use is definitely a bonus, and the print quality is strong, too. “It holds very vibrant color,” Batson says. “And the color tends to hold better and you get less crocking than other materials.”

Finishing EnduraFab™ is easier and more reliable, too, Hernandez says. “With thicker fabrics, fraying was an issue,” he says. EnduraFab™ finishes so cleanly, he says they don’t have to sew the edges. “We even mounted one graphic to a foam board and it looked good, too.”

The EnduraFab™ Textiles line is available exclusively through LexJet, and includes six options in a variety of sizes:

  • EnduraFab™ Frontlit: Lightweight fabric with excellent drape for table skirts, SEG frames and soft signage.
  • EnduraFab™ Frontlit FR: Frontlit fabric that meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.
  • EnduraFab™ Frontlit Premier: Heavyweight fabric for retail signs, SEG frames and indoor banners.
  • EnduraFab™ Frontlit Premier FR: Frontlit Premier fabric that meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.
  • EnduraFab™ Stretch: Lightweight fabric with one-directional stretch, providing installation flexibility and ease particularly for SEG frames and geometric trade show displays.
  • EnduraFab™ Stretch FR: Stretch fabric that meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.

Print to Fabric in One Step with Kornit Allegro

Anyone who has printed to fabric knows that traditional methods include many steps, like pre-treating the fabric, waiting for it to dry, printing, steaming, washing and even more drying time. Our friends at Kornit have streamlined the fabric printing process down to one step: pressing the print button.

Utilizing digital files and its seven-color NeoPigment ink set, the Kornit Allegro print system requires just one operator who can take a digital file to printed fabric in about six minutes; plus, the Allegro outputs 200 square meters per hour to nearly any type of fabric.

“This is a remarkable new system that some of our customers can really use to expand their operation into fabric and décor printing,” says Matt Radauscher, LexJet Enterprise Account Executive. “As consumers and the market seek more on-demand, customizable short-run printing, a system like Kornit Allegro is offering the perfect response.”

The Allegro print technology is ideal for personalized, one-off to high-production of home textiles, fashion, swimwear, and more, and has light- and color-fastness testing lasting up to eight washes. With its patented “fixation on the fly,” Kornit eliminates the need for pre-treatment. “It’s refreshing to see technology that responds to market demand while also eliminating the need for companies to stock massive inventory,” Radauscher says.

The innovative Kornit Allegro’s direct-to-fabric system is the preferred technology for Spoonflower, an online fabric print provider who offers designs for customers with no minimum order. Its fabric production has been so popular that Spoonflower is on its way to purchasing a third Allegro printer. Watch the video below to learn more about Spoonflower’s operation:

Want to learn more about Kornit Allegro? Download this brochure, and give our account executives a call at 800-453-9535.

LexJet Talks Innovative Textile Printing with Sign & Digital Graphics

Sign & Digital Graphics magazine recently spoke to Jaimie Mask, product specialist at LexJet, about the burgeoning field of printable fabrics. In its January 2017 issue of the magazine, Sign & Digital Graphics highlights this growing industry of textile prints. fabricsGiven the demand for inkjet-printable fabrics, there has been an increasing need for technology that enables any type of digital printer to utilize the fabric.

While this technology is still somewhat new, LexJet offers a self-adhesive printable fabric called LexJet Print-N-Stick Fabric. Versions of this product are compatible with aqueous, latex and solvent printers, and is often used in supermarkets, office buildings and other areas with wall murals. Mask explains the difference between this product and a similar one called Photo Tex.

“The difference between the two is that Photo Tex has more of a wider weave vs. the LexJet Print-N-Stick product having a tighter weave,” she says. “So the tighter weave gives better image quality.”

LexJet Print-N-Stick Fabric wall mural
LexJet Print-N-Stick Fabric wall mural

Mask goes on to explain that there are markets for both products, especially architecturally. This shift to fabrics is in part due to its durability. The advances in technology have improved the scratch and flame resistance, allowing them to be used in a variety of environments.

“This technology allows the ink to adhere with the fabric material, and you don’t have a scratching issue at all. You can fold and do everything you do with dye sub fabric,” says Mask, who considers these advances in technology to be “game changers” for many LexJet clients.

To read more on this exciting new technology, see the article in the January 2017 edition of Sign & Digital Graphics magazine.

Better Banners: When to Choose Vinyl or Fabric for Event Signage

Banner printing is a staple in many print shops, and vinyl was the go-to for years. However, fabric is a top trend lately that customers demand these days. While fabric used for banners has some advantages, vinyl is still the top option in many circumstances. We put together this quick hit list on when to choose which media for the best event banner results:

Printer capabilities. If you have an aqueous printer, vinyl is generally your best bet. Fabric works well on latex or dye-sub printers. However, LexJet does offer LexJet Poly Select Heavy, for example, which works on aqueous or latex printers. It’s a good option when you want the drape of a fabric, but a heavier option that won’t curl like vinyl. It’s also available in Poly Select Light and Poly Select Medium that are multi-tasking products that can be used for backlit signs and trade show displays.

rodeo bannerEnvironment. Asking your customer where the banner will be displayed and what the ambiance is are the two most important questions to help you deliver the best banner for their expectations. At a casual, outdoor sporting event, a vinyl banner with grommets can deliver great results for the money. However, as Nackard Companies found when working on the Chuck Sheppard Memorial Roping event, opting for LexJet Poly Select Heavy was a great outdoor choice because when the signage hit the chain-link fence, it didn’t make as much noise as vinyl would, which could spook the animals in the rodeo.