Webcast: Breaking Into Décor Printing with Trinity Graphic

Like many print service providers, Trinity Graphic, based in Sarasota, Fla., saw the growing opportunity that branching into décor printing offered. Our training expert Michael Clementi sat down with Justin Danner, strategic account manager at Trinity Graphic to learn how the company went about expanding their offerings.

In the webcast below, Clementi and Danner discuss:

  • Incorporating décor products, such as custom canvas wraps and wallcoverings
  • Investments and equipment needed
  • Workflow and software solutions
  • Go-to, trusted products
  • Market segments and sales teams
  • Setting up an ecommerce site to take orders online
  • Revenue possibilities and determining return on investment for décor services

Watch the 12-minute webcast below to learn how Trinity Graphic grew a huge new business segment, and what you can learn from their experience:

How Bumblejax Gives Mounted Photos Some Real Pop

When Seattle, Wash.-based Bumblejax wanted to create an ecommerce site that allowed anyone to have access to high-end, modern face-mounted photo displays, they tested out several different photo papers before settling on the winning product.

“The thing about acrylic face-mounting is that not all papers work well with it,” says Tate Dwinnell, who runs Bumblejax with his brother, Corey. “Sometimes the texture in the paper causes ‘silvering.'”

About five years ago, they came across the award-winning LexJet Sunset Photo Metallic Paper, and they were sold.

“After testing several metallic papers, we’ve found that the LexJet Sunset Photo Metallic Paper offers up the best luminescence and dimensionality,” says Corey Dwinnell. “In other words, this paper really makes your images pop!”

While the metallic paper did its job with photo reproduction, adding the acrylic took their finished products to the next level. Bumblejax creates mounted imagery that’s anywhere from 6×6-inch squares to 96×48-inch panoramas. Projects range from corporate jobs and photo shows to decoration for offices and homes.

“We really see an incredible ‘pop’ from the Sunset Metallic Paper when it is face-mounted to acrylic, especially in a gallery setting with proper lighting,” Corey says.

With the right lighting, the artwork almost has a backlit effect. Bumblejax uses CrystalClear Permanent Adhesive to adhere the print to either 1/8-inch, 1/4-inch, 1/2-inch or 1-inch acrylic, which can give the finished piece an almost 3D appearance.

“It’s a more modern aesthetic,” Tate says. “It’s frameless and floats from the wall, so you don’t see any hardware. It’s a real sleek, high-end modern look.”

Take a look a the gallery below to see Bumblejax’s work:

HP Digital Wall Décor Educational Event at SGIA

HP Wall Decor Event at SGIA

As noted in an earlier post here at the LexJet Blog, if you’re headed to the SGIA Expo in Orlando next week (Oct. 23-25) stop by the LexJet/Fredrix Print Canvas booth (1033) to see the latest products for canvas production and to pick up some great show specials.

Another related event that you should look into while you’re at SGIA is HP’s Digital Wall Décor Event on Wednesday, Oct. 23 from 5:30-7 p.m. at the Rosen Plaza Hotel (near the Orlando Convention Center), Salon 11 and 12. The event is geared toward anyone who wants to increase sales in the growing and dynamic wall décor business.

There’s a lot of opportunity out there in wall décor, and the event will cover the following topics:

  • Trends in digital wall décor
  • Inkjet media, finishing and installation options
  • Using HP Latex technology to build your wallcovering and canvas business
  • Tips from print service providers who have successfully grown their digital décor sales

Space is limited, so click here to register for this event today. If you have any questions about this event or LexJet show specials, contact a LexJet customer specialist at 800-453-9538.