How to Start Marketing Your Décor Print Services

Deciding to add services like custom-printed wallcoverings and canvas wraps to your business is the easy part. Getting the word out and bringing in potential customers is where the challenge lies. Here are 5 tips to help you get started with marketing décor print services:

  1. Fix your identity. If your operation has always been called a “sign shop,” consider adjusting your business name or adding a new business unit specifically for décor services. Target which services you want to offer (start with one or two) and determine which products you want to print to. Once these are nailed down, the business name and focus will start to fall into place.
  2. Practice and promote. If you’ve decided to add customized digitally printed wallcoverings as your new offering, find a project you can work on as a beta site. Perhaps a restaurant that a friend owns or a business you regularly frequent that could use an update. Offer to print wallcovering for a room for free so you can get real-world experience in terms of the work flow, installation and product performance. When you’ve successfully completed a project, use before, during and after photos on social media and email campaigns to show off your new expertise.
  3. Connect with others. Get to know local interior designers who could capitalize on your new services. Attend networking events and learn about community projects that could allow you an opportunity to show off your work and get free publicity. Focus on collaborating with other professionals who may need the talents of your graphics team to create artwork for canvas wraps or customized patterns for wallcovering — and charge them reasonably for this niche service.
  4. Upsell to current customers. Opportunities are everywhere. If you’ve been creating backlit displays for a retail outlet, ask them if they’re interested in a wall mural to liven up their store. Same goes for restaurants, hotels or corporate accounts that you print signage for. Could they use a fresh accent wall or canvas wraps to add ambiance or elegance to their spaces?
  5. Get your content together. Create a sample book (or web page) of the types of work you can do. Photos with finished applications will go a long way in helping your customers to visualize what you can customize for them.

If you have questions about marketing décor services or success stories to share, tell us about it in the comments below.

Digital Décor Printing Goes Beyond Wallcoverings

A lot has been said over the past few years about the opportunities in digital décor printing … and most of them have been focused on wallcoverings. And while we love a good digitally printed wallcovering as much as the next guy, we wanted to take a moment to focus on other opportunities in decor printing … beyond wallcoverings.

Take a look at some of these inventive, imaginative projects our customers have done using a variety of ink technologies and media types. And the next time someone asks you to print a wall project, consider pitching them on some custom print jobs off the wall.

TABLES: Opportunities are almost limitless for both surface and object printing. Take, for instance, the tabletop creations by Jamie Birch, who used LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack for sports-themed customized tables. Want to keep them looking good? Our friends at Fredrix used Fredrix 575 Tempo Canvas top coated with Marabu coating and mounted to a puzzle board and routed into circles to create these branded coasters.

 

 

 

 

 

WINDOWS: Create customized decorative prints on either the window itself or shades to block the sun. Window shades can be created with a variety of products, such as LexJet Poly Select Medium, EnduraFab™ Frontlit Premier or HP Light Fabric. To add some privacy or a graphic element to the window itself, try LexJet Simple Grip Backlit, which can be seen from either side of the window and is enhanced by artificial or natural light.

 

 

 

 

 

LAMPS: A little punch of color can go a long way to enhance a room. Lamp shades have become a favorite among digital printers, using products like LexJet Sunset Textured Fine Art Paper 310g and finishing it with a UV coating for extra protection. Retailers like Lamps Plus give customers a variety of pattern and color combinations so they can create their own one-of-a-kind look.

 

 

 

 

 

PILLOWS: These are just two examples of how you can add some major customization to your throw pillows with a latex printer, courtesy of Fredrix, using Fredrix Natural Raw Canvas, and HP, featuring the versatile HP Light Fabric.

 

 

 

 

 

PRINTS: So, technically these prints go on the wall, but offer a decorative option if adding wall paper or a mural isn’t an option. We love all types of hanging wall art including acrylic-mounted prints, floating canvases, wrapped canvases, framed photos and ChromaLuxe panels. There’s something for everyone and every ink technology in our product mix!

 

 

Looking for Digital Décor Materials? Download This!

So you’re expanding your services to include more digital décor options for your customers, but you need guidance on the best materials to print to. We’ve got you covered, whether you’re printing with aqueous, latex, eco-solvent, UV-curable or dye-sublimation technology.

At LexJet, we’ve got more than 100 materials for you to choose from in a variety of finishes, including media and substrates for wall art, wallcovering, window treatments, fabrics, upholstery and accessories. With these options, you can decorate nearly all of the objects and surfaces in a room, office, retail space or commercial facility with digitally printed graphics and images.

With digital technology, you can make fully customized décor pieces that your customers will cherish. To discover LexJet’s line of digital décor materials, please download our Digital Décor Printing Line Card.

To discover more ways to incorporate digital décor printing into your operation, call a LexJet print specialist at 800-453-9538.

2016 SGIA Recap: Print Everything!

Our team at the SGIA Expo met with hundreds of attendees at the Las Vegas Convention Center earlier this month. It was a lively show covering 272,700 square feet (the largest in SGIA history), featuring all of the latest technology and trends in the specialty imaging marketplace. More than 24,000 people registered to attend the event featuring 562 exhibitors on the sold out Expo floor.

IMG_6940
Steve Webster displays the Canon PRO-6000S printer at work with Sunset by Fredrix Matte Canvas.

In the LexJet booth, attendees were introduced to the latest printer technologies from Canon, HP and Epson. The LexJet team provided lots of industry knowledge along with details on popular products and workshops featuring canvas wraps with GOframe, adhesive photo panels and HP PVC-free Durable Smooth Wall Paper.

In the News: Décor Products in Action

interiors_wallheroIf you’re like us, you appreciate a great product application more than the next guy, which is why we’re thrilled to see some of our customers’ project featured in the latest issue of Big Picture magazine.

First, Arizona-based Wall Heroes chose LexJet Print-N-Stick Fabric for a rustic wall mural for its customer. According to the Big Picture article, ease-of-use made Print-N-Stick the go-to solution for this creative project. Read more here.

HP wall paperThe magazine also featured HP PVC-free Durable Smooth Wall Paper, available at LexJet. This product is the wall paper of choice thanks to its Type II certification with HP Latex inks and multiple environmentally friendly ratings, that make it safe to use in sensitive environments like schools and hospitals, as it was featured in the article. Read more and see the vibrant wall paper print here.

If you’re interested in breaking into the decor market, check out these other blogs:

New Lower Price for Premium Archival Matte

LexJet Premium Archival Matte has long been a favorite among artists and photographers producing everything from exhibition prints to fine art reproductions to high-end framed photos.

And now, we’re announcing a lower price point on the only true archival matte paper in its class. If you’re looking for a matte paper that, unlike other leading brands, won’t yellow and is acid-free and ph-neutral, choose LexJet’s best-selling Premium Archival Matte. It’s the same great product we’ve produced for years, now at a lower price.

We’re so sure you’ll love printing, laminating and displaying it that we’ll give you the same 30-day money-back guarantee that we offer on all of our products.

Call your LexJet specialist at 800-453-9538 to learn more about new pricing for LexJet Premium Archival Matte paper.