Bonita Waesche, owner of Bonita Photography in Mandeville, La., specializes in Louisiana landscapes. An award-winning pro photographer well known in Louisiana circles for both portraiture and landscape work, her challenge was producing the images for new commercial customers – like hotels, hospitals and decorators – looking for professional photographic décor. “I realized after analyzing the…
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A new report from Global Industry Analysts, Inc. in San Jose, CA projects that the global market for commercial photography will reach $10.7 billion by the year 2015. The report, entitled Commercial Photography: A Global Strategic Business Report, contends that commercial photography is indispensable to many types of marketing and ad campaigns, such as promotions…
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LexJet’s In Focus newsletter helps professional photographers discover new ways to generate revenues by using wide-format inkjet printers to display their work, promote their businesses, or create new products and services. Our customers like receiving new business ideas because widespread, easy access to more powerful cameras and image-editing software has dramatically altered the traditional markets for…
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