Reproducing Art for a Good Cause at A-R-T & Associates

Each year, Ronald McDonald House Charities and Coca-Cola Company commission an art partner to create an original painting that is auctioned during a fundraising event to raise money for the charity, which provides housing for a family while a child is receiving life-saving care at hospitals around the country.

A-R-T & Associates shared some of its test prints of the Coca-Cola/RMHC 2018 poster.

In additional to the original art, which has been created by the likes of Peter Max and Steve Penley, the poster is then reproduced and sold around the country as an additional fundraiser. For 2018, artist Winford Galmon was selected. Galmon is well known for his bright, action-packed paintings of famous sports stars. His RMHC/Coca-Cola piece celebrates the cheery Ronald surrounded by bright, multi-colored hearts.

A-R-T & Associates, based in Atlanta, has once again won the bid to reproduce the posters for 2018. “We have to be very competitive when we bid this job,” says Rachael Zaudke Wilkins, who runs the print operation at A-R-T. Her LexJet sales representative, Matt Bailey, suggested LexJet TRIBUTE Satin Photo Paper 240g for the job. TRIBUTE is an instant-dry, heavier-weight 9-mil photo paper that’s ideal for high-production jobs, thanks to its cost-effective price when purchased by the pallet.

“Matt knew what I was going to use the paper for, and he said, ‘we just got this paper you really need to try.’ By the time I was three-quarters of the way through my first roll, I was extremely pleased,” Wilkins says. “It’s a very nice quality paper for a fantastic price. Plus, you can hang it up with just pins on the wall — lighterweight papers need to be framed.

“The Ronald McDonald House poster is a very cost-conscious project,” she says. “With TRIBUTE, we’ll be able to give them a higher-quality product.”

Bold, Bright Suite Graphics Light up an Arena

Wall Graphics for Branding and Advertising

Competing for the consumer’s attention is especially intense at public venues like sports arenas and stadiums. Inundated with advertising messages, not to mention the game or event at hand, it can be difficult to stand out and grab someone’s attention.

Coca-Cola Bottling Co. High Country in Rapid City, S.D., found a solution to this vexing challenge at the Rushmore Plaza Civic Center in Rapid City: a full wrap of its corporate suite in bold Coca-Cola red.

Inkjet Printed Wall Murals“When we got the suite in January of 2012 we wanted to do something dynamic that would stand out and make it obvious we were in there,” explains Holly LaGrande, marketing manager for Coca-Cola Bottling Co. High Country. “Because we were the first to wrap the inside of one of the suites it was very visible, not only because it was the first one, but because it was so bright and so red. It’s very vibrant, and I was even worried that we overdid it. However, the people at the arena like it and were looking forward to someone doing it because no one had to that point, and the beer companies followed up with their own wraps.”

LaGrande used Photo Tex PSA Fabric – Aqueous Printers from LexJet and printed the wrap in 60″ x 144″ panels. The panels were installed in the suite in two four-hour sessions, which LaGrande did by herself. She says it would have been nearly impossible to apply the graphics by herself with an adhesive-backed vinyl since Photo Tex is repositionable and thus extremely easy to apply and re-apply if necessary.

Adding Graphics to Walls
Before: What a difference a wall mural makes, as you can see in the “after” pictures above.

“First, I had to take out all the light fixtures, door stops and electrical outlets and strip everything out. Then, I started at the top on the far left and applied each panel across. I was able to pull it apart and get it re-applied easily when it bunched up,” says LaGrande.

LaGrande plans to update the graphics for the 2013-2014 hockey season in late summer or early fall and says she’s looking forward to printing the project on the new Canon iPF9400 she picked up from LexJet earlier this year.