From Banners to Canvas, the All-new LexJet FlexTek Can Do It All

Looking for a multi-functional material that performs for a variety of uses, from canvas to banners and beyond? The new LexJet FlexTek PVC-free, non-woven technical fabric can do it all for a wide range of both indoor and outdoor applications.

Available in both 200g SUV and 170g aqueous versions, FlexTek is finished with a slight texture that looks and feels like traditional fabric. With great tear strength, it can go from grommeted banners to stretched canvas wraps to pole pockets for multiple signage possibilities, including outdoor use (short-term outdoor with 170g aqueous). Plus, with no plasticizers, you get consistent results that you can rely on.

Starting at $0.35 per square foot, FlexTek a versatile, budget-beating, environmentally friendly option.

Product Highlights:

  • PVC-free (no plasticizers) and recyclable with a wide range of post-use options
  • Multi-functional material so you can carry less inventory
  • Comparable to canvas, fabric and other banner materials
  • Cuts clean with no fraying like a fabric
  • Grommetable, stretchable, stitchable
  • Images look great from a distance or up-close

Watch the video above to learn more, and give a LexJet print specialist a call at 800-453-9538 to learn more ways that LexJet FlexTek can work for you.

How to Start Marketing Your Décor Print Services

Deciding to add services like custom-printed wallcoverings and canvas wraps to your business is the easy part. Getting the word out and bringing in potential customers is where the challenge lies. Here are 5 tips to help you get started with marketing décor print services:

  1. Fix your identity. If your operation has always been called a “sign shop,” consider adjusting your business name or adding a new business unit specifically for décor services. Target which services you want to offer (start with one or two) and determine which products you want to print to. Once these are nailed down, the business name and focus will start to fall into place.
  2. Practice and promote. If you’ve decided to add customized digitally printed wallcoverings as your new offering, find a project you can work on as a beta site. Perhaps a restaurant that a friend owns or a business you regularly frequent that could use an update. Offer to print wallcovering for a room for free so you can get real-world experience in terms of the work flow, installation and product performance. When you’ve successfully completed a project, use before, during and after photos on social media and email campaigns to show off your new expertise.
  3. Connect with others. Get to know local interior designers who could capitalize on your new services. Attend networking events and learn about community projects that could allow you an opportunity to show off your work and get free publicity. Focus on collaborating with other professionals who may need the talents of your graphics team to create artwork for canvas wraps or customized patterns for wallcovering — and charge them reasonably for this niche service.
  4. Upsell to current customers. Opportunities are everywhere. If you’ve been creating backlit displays for a retail outlet, ask them if they’re interested in a wall mural to liven up their store. Same goes for restaurants, hotels or corporate accounts that you print signage for. Could they use a fresh accent wall or canvas wraps to add ambiance or elegance to their spaces?
  5. Get your content together. Create a sample book (or web page) of the types of work you can do. Photos with finished applications will go a long way in helping your customers to visualize what you can customize for them.

If you have questions about marketing décor services or success stories to share, tell us about it in the comments below.

Digital Décor Printing Goes Beyond Wallcoverings

A lot has been said over the past few years about the opportunities in digital décor printing … and most of them have been focused on wallcoverings. And while we love a good digitally printed wallcovering as much as the next guy, we wanted to take a moment to focus on other opportunities in decor printing … beyond wallcoverings.

Take a look at some of these inventive, imaginative projects our customers have done using a variety of ink technologies and media types. And the next time someone asks you to print a wall project, consider pitching them on some custom print jobs off the wall.

TABLES: Opportunities are almost limitless for both surface and object printing. Take, for instance, the tabletop creations by Jamie Birch, who used LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack for sports-themed customized tables. Want to keep them looking good? Our friends at Fredrix used Fredrix 575 Tempo Canvas top coated with Marabu coating and mounted to a puzzle board and routed into circles to create these branded coasters.

 

 

 

 

 

WINDOWS: Create customized decorative prints on either the window itself or shades to block the sun. Window shades can be created with a variety of products, such as LexJet Poly Select Medium, EnduraFab™ Frontlit Premier or HP Light Fabric. To add some privacy or a graphic element to the window itself, try LexJet Simple Grip Backlit, which can be seen from either side of the window and is enhanced by artificial or natural light.

 

 

 

 

 

LAMPS: A little punch of color can go a long way to enhance a room. Lamp shades have become a favorite among digital printers, using products like LexJet Sunset Textured Fine Art Paper 310g and finishing it with a UV coating for extra protection. Retailers like Lamps Plus give customers a variety of pattern and color combinations so they can create their own one-of-a-kind look.

 

 

 

 

 

PILLOWS: These are just two examples of how you can add some major customization to your throw pillows with a latex printer, courtesy of Fredrix, using Fredrix Natural Raw Canvas, and HP, featuring the versatile HP Light Fabric.

 

 

 

 

 

PRINTS: So, technically these prints go on the wall, but offer a decorative option if adding wall paper or a mural isn’t an option. We love all types of hanging wall art including acrylic-mounted prints, floating canvases, wrapped canvases, framed photos and ChromaLuxe panels. There’s something for everyone and every ink technology in our product mix!

 

 

The Go-to Choice for Consistent Canvas Production

As you head into the busiest season for canvas production, you need a canvas product that you can rely on for consistent results and reliable output, print after print. For nearly 10 years, award-winning LexJet Sunset Select Matte Canvas has been a top seller to busy print shops like yours.

With a smooth, matte-coated surface, this poly-cotton blend is ideal for fine art and photographic reproduction, delivering exceptional color and detail. Plus, it’s lightweight, making it easier to stretch for gallery wraps. It’s the canvas of choice for David Little II of IGLIVISION in Loveland, Colo., who creates and wraps canvas photo and art prints (pictured).

Product highlights:

Watch the video above to learn more about LexJet Sunset Select Matte Canvas, and stock up before the holiday rush hits!

Photos: David Little II

The Go-To Matte Canvas for High-End Art Prints

Over the years, customers have turned, time and again, to LexJet Sunset Reserve Matte Canvas, to produce vibrant, fine-art and photo-realistic graphics on a smooth matte canvas finish that offers a high-quality, lasting image.

The poly-cotton blend and neutral-white finish deliver consistent imaging for a variety of commercial graphics, as well as fine-art and photographic reproductions. LexJet Sunset Reserve Matte Canvas was developed to produce great colors without optical brighteners.

“I loved the texture of that for art prints; I like the tooth it has on it,” Andy Wredberg of AW Artworks said in this post.

It’s also been a long-time favorite for Hawaii-based Chromaco, thanks to its wide color gamut and Dmax that deliver bright and bold art reproductions. Adding Sunset Gloss Coating protects the canvas for gallery wraps that have become increasingly popular, Chromaco says. Check out their work here.

Customer favorite LexJet Sunset Reserve Matte Canvas also has a new lower price. Watch the video above for details, or go here to learn more.

 

Order Now: All the Canvas Options You’re Looking For

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Download The Colorful World of Canvas to discover LexJet’s full line of canvas options to kick off your new year with everything you need to ramp up your canvas printing business.

In our portfolio of LexJet Sunset and Sunset by Fredrix canvases, you’ll find a variety of finishes and textures that are in stock and ready to ship. LexJet is also the exclusive source for Fredrix canvases within the United States.

Our canvas choices include many archival-quality options that include features like: OBA-free, acid-free and pH-neutral. Here are just a few of the canvases you’ll find for high-volume, reliable production of fine art, photographic and commercial graphics:

We have even more canvas options for aqueous, latex, solvent or UV ink, and you’ll find a canvas that’s right for your next gallery wrap, framed or mounted canvas project. Call LexJet today at 800-453-9538 to learn more about our complete line of canvas media.