David Druckerman and Mark Lawrence have each been in the sign industry for more than 30 years. Old-timers, you might say, but using the new-fangled ways of doing things to get things done.
Case in point: social media, like Facebook and LinkedIn, which have been beneficial in more ways than just spreading the word.
About two years ago, the two long-time sign industry veterans partnered on a new venture, West Coast Signage, based in Woodland Hills, Calif. Since then, the company has seen steady growth and diversification.
“Whenever we do something nice that we’re proud of, we post it on Facebook, LinkedIn and sometimes Google+,” says Druckerman. “We think that keeping our social media updated has helped drive some business our way.”
Liking Facebook, or more specifically, Liking LexJet’s new interactive catalog, brought a $500 LexJet Gift Card to West Coast Signage: they Liked and were drawn as the winner of the Facebook promotion.
West Coast Signage’s specialty is architectural signage, but the company recently added wide-format printing to the mix with a Canon iPF8400 from LexJet.
“LexJet had an incredible deal on the Canon, which we’re very pleased with. We were jobbing a lot of stuff out, like banners. We didn’t have the ability to do even a temporary banner, so the Canon printer has helped out a lot,” says Druckerman. “Dave Mayer, who takes care of us at LexJet, has been wonderful in helping us find the right product for whatever project we’re working on.”
Adding wide-format inkjet printing has allowed West Coast Signage to expand into more promotional and interior applications, like posters and trade show graphics. Druckerman says that LexJet TOUGHcoat Water-Resistant Polypropylene has been a versatile, multi-application material.
“We use the polypropylene and an optically-clear adhesive to make full-color, second-surface acrylic signs. It’s been a popular product for interior signage, whether it’s some type of promotional graphic or a photograph,” says Druckerman.