Get into Digital Wall Décor with Avery Dennison and LexJet

Designers, agencies, architects, businesses and DIY enthusiasts are following the personalization trend to create stunning, stylish and custom interior spaces. Take advantage of the growth and opportunity in digital décor printing with Avery Dennison Wall Films.

These wallcoverings carry the Avery assurance of quality and offer a variety of textures including canvas, stone and natural stucco. They have a unique liner that makes installation a snap. There is no need for primer, and the films provide complete opacity and coverage. 

Choose from:

Experience reliable print performance with solvent, eco-solvent, latex and UV curable inks.

We are here to assist you in profiting from the Avery Dennison Wall Film Series with marketing and technical support. For more information, free samples, or to order, give us a call at 800-453-9538.  Our LexJet printer specialists are here to help.

April Webinars: Learn Now, Save Now

Getting a new printer is one way to increase profitability – by way of improved speed or adding new technology to your toolkit. Ensuring you have made the right printer choice is another. Attend one of these webinars, conducted by industry specialists, to learn about some of the most popular printer technologies on the market.

These interactive sessions are perfect for finding the right printer to meet your workflow demands. As a bonus for attending, you will receive additional saving when you purchase a qualified printer.

HP Latex Webinar: Join us for a webinar on HP’s Latex printer technology on Tuesday, April 17 at 11 AM ET. When you attend this webinar, you’ll save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle; or save $3,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

Canon PRO-Series Webinar: Join us Thursday, April 12 at 11 AM ET to discover the latest advancements in Canon printers. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

If you’ve got questions, our LexJet printer specialists can help. Give us a call at 800-453-9538.

Ready to Spring for a New Printer? Check Out These Deals & Rebates

Getting a new printer is one way to increase profitability – by way of improved speed or adding new technology to your toolkit. With these instant and mail-in rebates, it’s time to spring into action. Attend a webinar this month to save even more money on your printer purchase.

Canon Instant Rebates:

Canon PRO-Series Webinar: Join us April 12, at 11 AM. ET to discover the latest advancements in Canon printers. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

Guest Blog Part II: 5 Steps to Large-format Photography

Billy Elkins

Guest blog by Billy Elkins

Large-format photography is a five-part process. In the last blog, I talked about communication being key. We will cover the five-part process and then walk through a real-world scenario that will show just how important that is.

1. Communication with the client. Ask the client how and where the photos will be used. Try to visit the location, if possible. What is their vision? Are there any restrictions to size or are there any obstacles in the way? It is our job as the photographer to gather this information.

2. Communication with the printer. Ask the printer to go over the specifications that they need from the images. Will they be building the final file? What size and type of files do they prefer? Will they be providing proofs to client before printing?

3. Create the image. You need to satisfy the clients needs, but within the specifications of the printer. Any time that all three — you, client and printer — can be together to discuss the details of the project the better.

4. Printing. My background is in large-format printing and I have seen and worked with many types of output devices and media. It has helped to give me more insight into what my photo will ultimately turn into. Having an understanding of the printing devices helps in not only image capture but preparation of the final files may differ depending on the type of output device. This part is just as important as understanding the camera, lens, and software used to create the image. Often this part is overlooked by many photographers.

5. Installation. You may wonder why that part is important to the photographer? It does several things that are beneficial. If you have never seen an installation go up, it is pretty amazing to watch. This is where all the technical parts come together. To see an image that is merged from many images on a computer screen to see being installed at full size (over 40 feet) is incredible. Seeing how the installers work and put the image together helps me envision the final product as I work on the various steps along the way.

The example below was for a large format installation at the Sarasota International Airport. The client was advertising on the back wall directly behind the baggage claim area. The final installation included wall graphics and 3-dimensional cutouts, as well as 360-degree image wraps around columns. The full wall area was 971” x 103.5”, and the image I needed to create was 415”x 103.5”.

The scope of the job was not very difficult, but I was brought in after the original photographer was not able to provide large enough files. In this case, I was contacted by the printer to see if I could create the image at the size they needed. We went over all of the details and I was given the exact location of what needed to be photographed.

Technical details:

  • Camera – Nikon D800
  • Lens – Nikkor 24-70mm f/2.8
  • Focal Length – 24mm
  • F-Stop – f/11
  • Shutter – 1/160
  • ISO – 200
  • Frames – 7 overlapping NEF files
  • Final image size – 10830ppi x 5200ppi

The image was merged using Adobe Lightroom CC Photo Merge and then brought into Adobe Photoshop to add some minor effects that the client requested.

I provided a final layered PSD file to the printer so they could make any further adjustments, if needed, for printing. The final print resolution was 32dpi. Yep, 32dpi! Click on the photos below to see how the project came together.

Prints That Win: Vigilante

“Vigilante” by Billy Dzwonkowski

As a child, Billy Dzwonkowski would take pictures of trains, but the Bradenton, Fla., artist didn’t realize then that he would one day be a preeminent photographer. “I liked taking pictures, but I had no idea I wanted to make a living doing that. I wasn’t on the yearbook staff in high school and when I went on a trip to London, I didn’t even take a camera,” Dzwonkowski says.

Later in high school, fate stepped in and subtly guided Dzwonkowski to a world behind the lens. He was in marching band with photographer Al Gordon’s son. He was the unofficial marching band photographer and would often suggest that Dzwonkowski come by the studio so he could teach him the art of taking pictures. It wasn’t until two years later – on his 20th birthday – that he took Gordon up on his offer, and he hasn’t looked back since. “I’ve been doing this for 10 years now, and it never gets old,” he said.

New: A Cost-Effective Latex Poster Paper for Long Runs

For latex print operators running high-volume jobs, the all new LexJet Satin Poster Paper offers a cost-effective, quality option, particularly for HP Latex 3000 and 3500 machines. It’s also compatible with solvent, eco-solvent and UV-curable inkjet printers.

At $0.14 per square foot, this new paper is an ideal PVC-free alternative to expensive photo papers that can be used for long jobs or smaller customized projects that need an economical option with excellent color production that’s also friendly to the environment.

With a 200 gsm paper base and a satin finish, the new LexJet Satin Poster Paper provides a photo-finish and sheen that provides a appealing coating to the finished print while meeting cost and performance targets.

The durable, high-strength cellulose paper base and proprietary water-resistant ink receptive coating is ideal for photo, poster and POS signage applications. LexJet Satin Poster Paper is compatible with most over laminates and protective coatings for more durable indoor and short-term outdoor applications.