HP Adhesive Vinyl for the Win for Signarama Shop

Sometimes you can get stuck in your ways, but you just might be missing out a better adhesive option. That’s what the Signarama in Fort Myers, Fla., discovered when they learned about HP Premium Removable Gloss Adhesive Vinyl as an alternative for window graphics.

IMG_8960“We were using a 3M material and tried the HP Premium Removable Gloss Adhesive Vinyl,” says Mark Schmidt, general manager at Signarama, Fort Myers. “We found that prints were every bit as good at the 3M product, the HP material was easier to apply and reposition and all at a much better price. I would call that a win win all around.”

Prints That Win: Elsa

Nebraska-based photographer Keith Howe was scrolling through Facebook one night when he came across a client’s post about the bullying her 11-year-old daughter was facing at school. “Some of the other kids in her class were giving her a hard time, and she came home wanting plastic surgery,” says Howe. “And we said, ‘why don’t we have her come in as a model.’ So, we took her out to a lake and took photos of her, and I presented it to her as a modeling portfolio … she just needed a self-esteem boost.”

One of the photos from this series resurfaced when Howe was getting ready for his next competition. The beautiful, Sunset Print Award-winning portrait of the girl was named Elsa, reminiscent of the strong female character from Disney’s Frozen.

Webcast: Breaking Into Décor Printing with Trinity Graphic

Like many print service providers, Trinity Graphic, based in Sarasota, Fla., saw the growing opportunity that branching into décor printing offered. Our training expert Michael Clementi sat down with Justin Danner, strategic account manager at Trinity Graphic to learn how the company went about expanding their offerings.

In the webcast below, Clementi and Danner discuss:

  • Incorporating décor products, such as custom canvas wraps and wallcoverings
  • Investments and equipment needed
  • Workflow and software solutions
  • Go-to, trusted products
  • Market segments and sales teams
  • Setting up an ecommerce site to take orders online
  • Revenue possibilities and determining return on investment for décor services

Watch the 12-minute webcast below to learn how Trinity Graphic grew a huge new business segment, and what you can learn from their experience:

Prints that Win: Autumn Cascades

In the secluded woods of West Virginia, Jaki Good Miller took her Sunset Print Award-winning photograph, Autumn Cascades. This is only her second year entering competitions, but her second win of a Sunset Print Award; her first was last year with her image Morning on Mormon Row. “I think it was skill, but also some luck,” she says with a laugh. Her vibrant image, Autumn Cascades, captures the brilliant colors and textures of this West Virginian landscape, instantly captivating the viewer.

History in the Printing: One School’s Dedication to Fostering Creativity

Each year, more than half a million middle and high school students participate in the National History Day competition. At the Weiss School in Palm Beach, Fla., this means months of research and preparation for the students, guided by their mentor and social studies instructor, Steven Hammerman. The students get to pick a historical topic relevant to the NHD theme of the year, and create a research project to present to judges.

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The project allows for a wide range of educational and artistic freedom, given the students get to design their projects as trifold exhibit boards, performances, papers, documentaries or websites. “Whatever the format is, the students get an understanding that it’s not just what you know, but how you present it, that matters,” says Hammerman. This year, Weiss has invested in a new tool to aid the students’ creativity: a DesignJet Z5400 Postscript Printer.

New Class A Fire-Rated Absolute Backlit Seals the Deal

Alpharetta, Ga.-based Octo Lights has built a flourishing business covering fluorescent lights, providing the welcome addition of colorful graphics to hospitals, office buildings, schools, dental offices and homes.

stress-free-fluorescent-light-coversThe finished prints add a whimsical or calming effect that eases the glare the fluorescents are known for, while still illuminating the room. “They still allow the light to come through, and everyone needs that,” says Octo Lights’ Bryan Fly. For the past five years, Fly has relied on LexJet 8 Mil Absolute™ Backlit film to get the job done. “It works great,” he says. “It prints well and the color shows up great.”