Gene Lambert

Gene Lambert has more than 30 years of executive experience in both large and small business environments. He has held director positions with NEC, Zenith Data Systems, Avid Technology and LexJet. Gene is also the Principle of Immersion Corporation, a sales and marketing consultancy. He is the father of two amazing children and believes his wife Ashley is the greatest person he knows. Gene loves to laugh, especially at himself. His passions are writing, the selling profession, Harley Davidson motorcycles and helping those less fortunate.

Passion is Everything: A Refresher on what Makes Work Play

How to make work fun

Passion: A strong fondness, enthusiasm or desire for anything. How do you feel when you wake up in the morning? Do you look forward to the day ahead? Are you energized and optimistic about what the day holds? Do you love what you’re doing as your career? These are not casual questions. In fact, these…
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Published by: Gene Lambert
Published in: Marketing & Sales

Make up Your Mind and Improve Your Sales Techniques, Part 5

Sales techniques for winning business

The forth segment of this series highlighted the importance of keeping our sales presentations and proposals simple, straightforward and focused on the benefits we provide to our customers. It also stressed the importance of guiding the customer’s decision process effectively through solid planning and organization. In this final installment of the series you’ll see how…
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Published by: Gene Lambert
Published in: Marketing & Sales

Make up Your Mind and Improve Your Sales Techniques, Part 4

Sales techniques and policies

The third piece in this five-part series zeroed in on the importance of honesty with our customers and channeling our efforts intelligently to obtain maximum results. I also pointed out some ideas on how to create win-win encounters with customers. These encounters lead to successful business results for the customer and for you. Here, in…
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Published by: Gene Lambert
Published in: Marketing & Sales

Make up Your Mind and Improve Your Sales Techniques, Part 3

Sales tips and techniques

The second article in this series continued to elaborate on the key attitudes salespeople should adopt if they want get to the top and stay there. It focused specifically on the importance of managing, versus being managed by your time. The piece then went on to discuss how critical it is to know precisely what…
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Published by: Gene Lambert
Published in: Marketing & Sales