How EnduraFab™ Can Help You Break Into New Markets | LexJet Blog
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How EnduraFab™ Can Help You Break Into New Markets

If you’re looking for new revenue streams — and who isn’t? — consider how the latex-compatible EnduraFab™ Textiles product line can help you reach new customers or expand the services you provide to your current clients.

The key to selling printable fabrics to your customers is focusing on the benefits of these products and how their versatility and ease of use can help your customers achieve their project goals. Let’s take a look at some of the benefits your customers will love:

Lightweight and easy to transport: Since they are fabric, EnduraFab™ products are much lighter weight than vinyl and can easily be folded and carried without creases and wrinkles, making it a great option for trade shows or traveling exhibits.

Durability: These 100% polyester warp knit fabrics are specially treated with a proprietary coating that makes them latex-compatible while still maintaining a nice hand feel. With latex technology, the images have great longevity and color reproduction that lasts. These fabrics have also passed wash testing as well under normal wash cycle conditions.

Versatility: EnduraFab™ products can be finished in a number of ways — stitched to create pole pockets, finished with silicone edging for framing or simply trimmed with scissors for short-term signage that doesn’t fray along the edges.

Knowing this, where can you attract new customers? Consider retail shop owners who like the elegant drape of a fabric sign, versus a vinyl banner that looks like it belongs outdoors. EnduraFab™ Frontlit is a great option for soft signage or tableskirts. Also, many retail outlets prefer SEG frames that can be easily swapped out. EnduraFab™ Stretch finished with Keder Tape or a gel edging is so easy to use that any retail staff person could make a sign switch in a matter of minutes.

Think about facilities where fire retardant properties are important, such as schools, malls and healthcare centersEnduraFab™ Frontlit FREnduraFab™ Frontlit Premier FR and EnduraFab™ Stretch FR all meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.

SEG-framed EnduraFab™ Frontlit Premier is a great option for modern, clean office or home décor that’s heavier weight and resistant to scratches and scuffs. Check out the video below to watch EnduraFab in action as a dramatic spa décor art piece.

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Shellie has more than 20 years of experience in the print publication industry as a content strategist, editor and writer. She has partnered with printing, photography and graphics professionals on a wide variety of publications and printing projects. At LexJet, she writes about customer experiences, industry trends, new products and the latest inkjet printing innovations.

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