Known for its creative and colorful signage, Whole Foods’ South Region has a four-person team of artists dedicated to the creation of innovative décor. Anyone who has visited one of their locations is familiar with the vibrant, modern signs and advertisements. And with its in-house printing facilities, this store is an enthusiastic customer of both the LexJet Promo-Point Window Cling and Decals.
“The teams love them,” says graphic artist Whitney Harlos at the Chapel Hill location, “They’re perfect for patches on signage for when the artist isn’t here, custom signage on glass and mirrored fixtures, chalkboard materials of all sizes, and low-temp coolers.”
Whole Foods has been using these products for years, and Harlos has some advice for future customers: “I learned the hard way to listen to the little warning that comes in each box to keep the material sealed … I got about 80% of the way through the box and the material refused to stick to anything,” she says, “I’ve been extremely diligent this time around with my material, and it works like charm.”
They’ve also utilized the products in unique ways to enhance their floor artwork. “The products would last maybe a week in a high traffic area; some of mine have lasted up to 8 weeks. I ordered a roll of adhesive vinyl for my HP DesignJet Z6100, which was much more durable for long-term usage, and a little more flexible on a large-scale capacity,” she says.
Harlos appreciates the easy clean-up when they are ready to replace the décor, citing the lack of residue as a huge benefit. “Even when layered, it peeled off two weeks later with no damage. I was impressed,” she says.
The grocery market, true to its “green” reputation, originally began using these products to avoid laminating graphics unnecessarily. “The product gives an incredible amount of versatility when it comes to signing items or promoting events in spaces that don’t allow for a conventional sign holder,” says Harlos.
The products’ diversity of use, paired with their top-notch quality, has made Whole Foods a returning Lexjet customer. “The cling material leaves a much more polished, professional look,” says Harlos, “Increased versatility leads to increased visibility, which inevitably leads to a better shopping experience and more sales.”