In the world of point-of-purchase displays, graphics really have one job: Getting folks to break out the wallet. Executed correctly, they get the job done.
The bottling and hospitality industries have mastered the art of POP advertising with window graphics, cooler wraps, banners, shelf tags, backlit signs and more. With these tools, POP displays can deliver a variety of messaging tactics, including brand definition, sale promotions and event publicity. No matter what industry you’re in, there are plenty of lessons to learn from those who have perfected these types of displays.
Here’s a look some of the top POP applications and ideal media choices to get great results:
Look Out Below
“Attention grabbing is the key to create awareness and engage the customer,” Mike Latiolais of Lafayette, La.-based Pixus Digital Printing told Sign & Digital Graphics magazine. “… because in most cases you only have 2 or 3 seconds to engage a customer and then they move on.”
So why not capture their attention while they’re on the move? Floor graphics have become increasingly popular in a variety of venues, including convenience stores, retail establishments and more, especially when the goal is to direct traffic toward a sale or special display.
For more difficult to adhere to surfaces, like carpets, concrete, stone and uneven surfaces, panoRama’s Walk & Wall is a one-step solution that works both indoors or out. Plus, with its slight pebble texture, it’s slip-resistant and doesn’t require a laminate. Like Print-N-Stick, it removes easily with no residue left behind.
As a print service provider, offering floor graphics media is a great way to broaden what you can offer you customers. “Floor graphics are popular in retail, event promotion, trade shows, entertainment venues, and office décor. They’re also moving into environments like schools, libraries, museums and nonprofits,” reports Digital Output magazine.
Keeping It Cool
Companies that specialize in marketing beverages rely on what they call “cooler wraps.” They are large graphics applied to the side of a retail cooler in convenience and grocery stores, like the Coors Light example pictured above. Having a large space to work with is ideal, and the graphic needs to be high-resolution because it’s often viewed from afar as well as up-close. The closer you get to an image that is low-resolution, the more it will appear distorted and blurry.
“… you can see most of the display from just about anywhere in the store,” Tennyson Lacasio of L Knife & Son told the LexJet blog. “I had huge canvases to work from, which makes all the difference in wall branding graphics.” He used LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene and laminated withLexJet 3 Mil Matte UV Standard Low Melt for this cooler wrap project.
Raven Kaufman, a marketing specialist from Coca-Cola Bottling Company High Country, uses LexJet Print-N-Stick Fabric for custom graphics like cooler wraps and wall murals. The Print-N-Stick material offers us a non-permanent, self-adhesive custom printing material. This allows us to have the option of applying and removing custom graphics to a variety of applications,” she told the LexJet blog.
Kaufman says she relies on LexJet Aqueous Perforated Vinyl for window graphics for the 16 sales centers she oversees. “The perforated is another excellent marketing tool since a customer can have custom signage printed and adhered to windows or doors that do not block sight in or out of the store,” she says. “It’s easy to apply and remove, has a fair ability to endure the elements, and has a remarkable life longevity.”
The key to making window graphics work for your project is choosing from the large variety of window media available. Check out this blog for lots of great tips on how to choose the right media for the job.