LexJet brandUP: Cat Depot Redux | LexJet Blog
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LexJet brandUP: Cat Depot Redux

Welcome to the first installment of LexJet brandUP! This is a series created by our intrepid interns who journeyed out into LexJet’s hometown community, in and around Sarasota, Fla., and found several businesses and non-profit organizations that could use a little branding makeover with the help of wide-format graphics.

First up, they headed to Cat Depot, an organization devoted to rescuing homeless cats, offering low-cost veterinary services, finding new homes for cats and providing education. The non-profit is well-known in the community, but like many others, had relied on make-shift ways to present its messaging, such as posters adhered to windows with scotch tape. It didn’t take long to discover many ways our technology could jazz the center up.

“We literally had a typed piece of paper taped to our front door with our hours,” says Lynn Rasys, Cat Depot’s director of communications and development. “And the front window posters were scotch-taped to the windows. From afar it was fine, but up-close it looked a little unprofessional.”

b-a Cat Depot window graphicsThe solution? Print the same images on Simple Perforated Window Vinyl 70/30 and finish with LexJet Optically Clear Cast Laminate. The perforated window vinyl added some protection for gift store merchandise on the other side of the windows and cut down the glare for volunteers. “Yet, you can see clearly out the window,” Rasys says. “I love that technology.”

Taking a tour of the center, the interns found a variety of other ways to help. When approaching the Rose Durham Clinic, which provides affordable vet services for cats and kittens, it wasn’t obvious where new visitors were to go, so we made two suggestions: Do a full printed vinyl wrap on the exterior and interior doors with Simple Flo Wrap Vinyl and add images of paws on the floor to lead the way using Simple Indoor FloorAd, topped with LexJet Floor Velvet Laminate.

“It was brilliant,” Rasys says. “It’s helped tremendously with traffic flow for the public.”

Cat Depot also took part in the 2015 Giving Challenge, sponsored by The Community Foundation of Sarasota County, supporting hundreds of local non-profit organizations. To promote the event, we designed posters to be temporary placed around the center, printed on LexJet Print-N-Stick Fabric.

“It was beautiful! I love those posters, and they easily came off after,” Rasys says. “I was worried about that, but they came off just exactly how you said they would.” The center raised $137,500 during the 24-hour challenge in early September.

While we were there, we made Cat Depot a new hours sign and some banners to hang outside the center’s fence. We’d like to give a special shout out to thank Now That’s a Wrap for printing and installing the various graphics. Take a look at the video below to learn more about the project and the products used to give Cat Depot its brandUP makeover.

“We’re extremely grateful,” Rasys says. “Everything that was created was amazing and high quality. We’re honored that we were selected as one of the organizations.”

Shellie has more than 20 years of experience in the print publication industry as a content strategist, editor and writer. She has partnered with printing, photography and graphics professionals on a wide variety of publications and printing projects. At LexJet, she writes about customer experiences, industry trends, new products and the latest inkjet printing innovations.

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