To most people, the term outdoor photography means photographs taken outdoors. But with pro-model pigment-ink wide-format inkjet printers and banner materials from LexJet, the term outdoor photography can also mean photographs displayed outdoors. For example, check out this triptych photo banner that Joe Menth of Fine Balance Imaging Studios in Langely, WA, created using LexJet’s…
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By Eileen Fritsch Editor, LexJet In Focus Newsletter When I visit the Epson, Canon, and HP booths at photography-industry trade shows, I not only like to see what new products are being previewed or promoted but also how they are being promoted. That’s because press releases, tech data sheets, and brochures are often so dense with…
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By Eileen Fritsch At PhotoPlus Expo today, I attended a fabulous session entitled The Twitter Revolution: Changing the Photographic World 140 Characters at a Time. It was a panel discussion, in which Jack Hollingsworth, Seshu Badrinath, Taylor Davidson, Jim Goldstein, and Rosh Sillars talked about why Twitter is such a powerful marketing tool for photographers…
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By Eileen Fritsch At PhotoPlus Expo, which opens Oct. 22 in New York, many sessions will help photography professionals adapt to the changing economics of the photography business. Some sessions will explain how to branch out into new fields such as weddings, portraiture, cinematography, or fine-art photography. Other sessions will talk about different marketing channels…
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